The RTD tea category in Peru is experiencing renewed dynamism in 2025, largely driven by the return of Lipton under the management of CBC Peruana, which has revitalised competition and broadened the offer available in both traditional and modern channels. This renewed activity comes at a moment when a growing proportion of consumers are shifting their choices toward beverages associated with naturalness, wellbeing, and lower sugar content. RTD tea therefore benefits from a positioning that is in

Sales of RTD tea are maintaining positive sales in Finland in 2025, in both volume and value terms, with volume relatively stable reflecting baseline demand and value growth stronger due to high prices. Overall, RTD tea benefits from health and wellness trends, with carbonated RTD tea and kombucha showing the best performance.

While retail volume growth for RTD tea in Israel in 2025 was marginal, this was nonetheless an improvement from the substantial decline recorded in 2024. In keeping with the trend witnessed across the local soft drinks market, demand picked up as more moderate inflation slowed the rate of price increases and made consumers somewhat less cautious in their discretionary spending habits. Sales were further buoyed by promotional campaigns, improvements in distribution coverage for several brands and

RTD tea continued to recover from the sharp decline in consumption over 2022, although total volumes remain well below pre-war levels. Consumers are enticed by niche variants, including kombucha and bubble tea, with carbonated RTD tea gaining traction in line with the growing influence of health and wellness trends.

RTD tea recorded strong growth in Turkey in 2025, thanks to its image as a refreshing, healthier alternative to carbonated drinks, supported by the country’s strong tea culture and rising demand for convenience. Reduced-sugar variants remained a key driver, aligning with growing health and wellness preferences and boosted by wider flavour innovation. Local brands and private label gained momentum through affordability and new fruity flavours, while supermarkets, discounters, and retail e-commerc

In 2025, the RTD tea category in Colombia saw a modest improvement in performance, supported by ongoing innovation in flavours, increased availability of reduced-sugar and sugar-free variants, and continuous investment from leading players. While overall growth remained limited, the category benefitted from broader health and wellness trends as consumers sought refreshing, lighter alternatives to carbonates and juices, which continue to face the impact of the health tax and rising price sensitiv

RTD tea experienced a significant off-trade volume decline in Italy in 2025, primarily due to intense competition from energy drinks and functional bottled water, alongside growing consumer concerns about sugar content. While reduced sugar RTD tea saw dynamic growth, it could not fully offset the overall downturn, partly due to apprehension regarding artificial sweeteners. Manufacturers are expected to re-engage, focusing on healthier alternatives, which should lead to value growth in the foreca

In 2025, RTD tea in Hungary strengthened its position as one of the most dynamic soft drinks categories, building on the recovery that began in 2024. After several years of steep price rises across beverages, unit price growth in RTD tea finally stabilised, easing pressure on price-sensitive households and creating a more favourable backdrop for volume expansion. This more predictable pricing environment coincided with sustained investment from manufacturers in innovation, marketing and promotio

Off-trade volume sales of RTD tea in the US are projected to continue to fall over 2025. RTD tea’s performance in the US remains a mixed bag, with a strong downturn in demand for regular still RTD tea, the dominant category, pulling down RTD as a whole. Regular still RTD tea struggled against sugar reduction trends. Wellness and affordability are two of the largest drivers in consumer beverage choice in the US. While some brands meet these needs, this has not been enough to leave RTD tea’s perfo

RTD tea is seeing rising volume sales supported by its healthy image, with manufacturer investment largely focused on reduced sugar products to capitalise on growing demand amongst health-conscious consumers. Category sales remain highly seasonal and reliant on high temperatures, with tourist flows also making a significant contribution to demand.

RTD tea is a niche category that is restricted by higher prices, with demand concentrated among higher income groups. Competition is a limitation, although the emergence of more affordable reduced-sugar brands offers some scope for future growth.

RTD tea continued to be one of the most dynamic categories in the Czech soft drinks market in 2025, benefiting from favourable consumer trends and expanding product availability. Growth was supported by a wave of innovation, particularly in reduced-sugar formulations and green tea-based variants that appeal to increasingly health-conscious consumers. Marketing investment by major brands intensified, helping to elevate RTD tea’s visibility across modern retail and digital channels.

RTD tea is seeing notable growth driven by Mexican consumers search for soft drinks with a healthier, more natural image. The rise in sales is being supported by the expansion of major players, with market-leader. Coca-Cola Mexico taking its Fuze Tea brand into new geographic markets, for example.

RTD tea in Spain is posting solid retail volume growth in 2025, with carbonated RTD tea and kombucha recording the strongest rises. Reduced sugar still RTD tea is also gaining momentum as consumers shift toward lower-sugar options across soft drinks. Stable pricing and strong health and wellness trends underpin performance, with kombucha in particular benefiting from its functional and natural positioning. Innovation is active, including new kombucha launches from brands such as Sanmy, Industria

RTD tea in South Africa is recording low but positive retail volume growth in 2025, as consumers shift away from sugary drinks and favour beverages with natural ingredients, digestive benefits and lower sugar content. Rooibos-based RTD teas continue to gain momentum due to their antioxidant properties and strong local heritage appeal, while kombucha is the fastest rising segment, driven by wellness-focused shoppers and the expanding footprint of brands such as Happy Culture. Over the forecast pe

RTD tea in Thailand saw solid off-trade volume growth in 2025, evolving into a functional lifestyle choice. Regular still RTD tea dominated, as it is perceived as a better-for-you treat, driving both volume and value sales through innovation. Sales were highly consolidated in 2025, with Oishi and Ichitan holding the leading positions; they differentiate through premium and mass-market strategies. Proximity retailers remained crucial for impulse buys, while retail e-commerce grew for bundles, ref

RTD tea continues to deliver strong growth in off-trade volume and value terms in 2025, fuelled by the rapid rise of carbonated RTD tea and kombucha. A large influx of new products with added functionality have helped win over health conscious consumers, with RTD tea also seen as a popular alternative option among those looking to avoid alcohol.

RTD tea enjoyed a temporary boost across metrics in 2025, primarily driven by favourable weather and new product development. Nevertheless, the category faces ongoing challenges similar to those faced by other soft drinks categories, notably consumer concerns about nutritional profiles and value for money.

RTD tea benefits from a strong alignment with prevailing consumer trends towards health and wellness, and convenience in the Hong Kong market. The rise in consumer health consciousness is driving particularly strong growth in carbonated RTD tea and kombucha, but is also supporting rising demand for other products in the category, with RTD tea seen as a more natural and healthier alternative to other soft drinks. At the same time, the RTD format is strongly compatible with the busy lifestyles of

RTD tea in the UAE is posting very strong retail volume growth in 2025, supported by its products’ appeal as refreshing, healthier-feeling alternatives to carbonates and their suitability for the country’s hot climate. Still RTD tea is the most dynamic subcategory, with reduced sugar variants gaining fastest as more brands expand lower-sugar lines and health awareness rises. Innovation is accelerating, particularly in carbonated RTD tea and kombucha, where functional positioning and differentiat

RTD tea in Ireland saw only marginal volume growth in 2025, constrained by strong cultural preferences for hot tea and a small, still-focused category. Regular still RTD tea is suffering as sweetened variants lose favour, with reduced-sugar formats providing only limited support. Kombucha stands out as the main source of future momentum, leveraging probiotic benefits, natural ingredients and added functional claims that align closely with wellness trends. Lipton, distributed by Britvic, continue

In 2025, RTD tea recorded strong volume growth in Morocco, driven by increased accessibility in modern retail, hypermarkets, and digital platforms, alongside hotter summer temperatures that encouraged consumers to choose cooler beverages. Still RTD tea, particularly iced variants from established brands like Lipton and Rauch, led sales, while zero-sugar options and competitively priced private label options broadened consumer choice. The category remained largely focused on traditional flavours

RTD tea is showing notable growth as Chinese consumers look for healthier alternatives to traditional soft drinks. Reduced sugar variants are proving extremely popular led by Oriental Leaf from Nongfu Spring Co Ltd. Flavour innovations and different tea varieties are driving sales and encouraging premiumisation.

RTD tea in Indonesia experienced off-trade stagnation and on-trade decline in 2025, largely due to market saturation and intense competition from affordable street stall iced tea. Conversely, reduced sugar still RTD tea showed dynamic growth, propelled by new brands and increased availability. CS2 Pola Sehat leads the competitive landscape, with Tirta Fresindo Jaya and Sinar Sosro showing dynamic growth. Small local grocers dominates distribution with cup-packaged RTD tea, while e-commerce is a