PROSPECTS AND OPPORTUNITIES
Private label continues to be strong on the RTD tea landscape
Private labels are currently top-selling RTD tea brands in Portugal, which is expected to remain the case across the forecast period. The success of private label will be further bolstered by the expansion of Mercadona, which will continue to grow its store presence in the country.
The on-trade channel positively impacts total sales of RTD tea
The on-trade channel will continue to see a strong recovery, returning to pre-2019 sales levels. With tourism on the rise and more consumers opting to eat and drink out, consumption is expected to continue increasing over the forecast period.
Innovation will focus on flavours and health benefits to drive growth
The entry of new brands into RTD tea is set to drive significant innovation across the forecast period, particularly in rising areas such as Kombucha. The launch of the Lipton brand into the Kombucha space is poised to raise awareness and spark greater consumer experimentation with this product.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Portugal?
- To what extent are health considerations impacting consumption of RTD Tea in Portugal?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Portugal?
- Which are the leading brands in RTD Tea in Portugal?
- What potential exists for multinational or domestic soft drinks companies to expand in Portugal?
- How are products distributed in RTD Tea in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Portugal - Category analysis
KEY DATA FINDINGS
RTD tea sales are growing thanks to healthier versions with functional benefits
Players launch Kombucha ranges to align with rising consumer trends
Innovation is fundamental as players focus on flavour exploration
Private label continues to be strong on the RTD tea landscape
The on-trade channel positively impacts total sales of RTD tea
Innovation will focus on flavours and health benefits to drive growth
Soft Drinks in Portugal - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Portugal
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!