COMPETITIVE LANDSCAPE
Private label dominates category
The private label segment dominates RTD tea sales in Portugal, accounting for nearly three quarters of off-trade volume sales. Price is undoubtedly an important factor in the purchasing decision, and private label products are a good value option for customers in this category.
Unilever reinforces Lipton’s position through innovation
It is important to note the influence of Unilever Fima Lda on the category with the category-leading Lipton brand. Lipton has achieved high levels of brand awareness and availability in most retailers in Portugal.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Portugal?
- To what extent are health considerations impacting consumption of RTD Tea in Portugal?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Portugal?
- Which are the leading brands in RTD Tea in Portugal?
- What potential exists for multinational or domestic soft drinks companies to expand in Portugal?
- How are products distributed in RTD Tea in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Portugal - Category analysis
KEY DATA FINDINGS
RTD tea sluggish, but with potential
RTD tea brands looking to healthier versions and innovation
Carbonated RTD tea and kombucha seeing growth driven by interest in gut health
Innovation and concern for health boost the category
Functional products are increasingly the key driver of the category
New brands enter the category
Private label dominates category
Unilever reinforces Lipton’s position through innovation
Supermarkets benefits from wide selection of brands
E-commerce stands out in terms of growth
Soft Drinks in Portugal - Industry Overview
Soft drinks growing despite challenges
KEY DATA FINDINGS
Pressure on household budgets
Increasing focus on health
Further growth anticipated
Local production becoming important
Sustainability to remain a strong trend, while AI will drive new developments
Leading player offers broad brand portfolio
Red Bull expanding rapidly, while new brands target areas with strong growth potential
Supermarkets offers convenience and competitive pricing
Digital technology playing growing role in retail
Foodservice vs retail split
Fountain sales in Portugal
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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