PROSPECTS AND OPPORTUNITIES
RTD tea predicted to grow well in the future thanks to a brighter economic performance
Over the forecast period, both on-trade and off-trade sales of RTD tea in Vietnam are projected to grow in both volume and current value terms. This will partly be driven by an improved economic performance, with a projected GDP of 6.
Retail e-commerce and digital marketing set to boost volume sales of RTD tea
Over the forecast period, e-commerce platforms and digital marketing are expected to gain traction. Due to increased market reach and awareness thanks to online channels, companies will be able to engage with potential customers, and increase sales by introducing frequent attractive discounts and promotions.
The presence of kombucha is expected to remain negligible
Over the forecast period, the presence of kombucha is expected to remain negligible in RTD tea, due to Vietnamese consumers’ low awareness of this product and its benefits. Given the limited availability of brands such as Star Kombucha in the market, their brand owners have not yet undertaken many marketing activities to promote kombucha to Vietnamese consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Vietnam?
- To what extent are health considerations impacting consumption of RTD Tea in Vietnam?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Vietnam?
- Which are the leading brands in RTD Tea in Vietnam?
- What potential exists for multinational or domestic soft drinks companies to expand in Vietnam?
- How are products distributed in RTD Tea in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Vietnam - Category analysis
KEY DATA FINDINGS
RTD tea continues to record strong performances both off-trade and on-trade
Fresh tea from convenience stores limits the growth of RTD tea in 2024
Manufacturers launch new innovative products to attract consumers
RTD tea predicted to grow well in the future thanks to a brighter economic performance
Retail e-commerce and digital marketing set to boost volume sales of RTD tea
The presence of kombucha is expected to remain negligible
Soft Drinks in Vietnam - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Vietnam
Fountain sales continue to grow thanks to the expansion of fast food stores and cinemas
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!