PROSPECTS AND OPPORTUNITIES
RTD tea expected to see ongoing growth, albeit at slightly lower levels
RTD tea is expected to see ongoing growth over the forecast period, albeit at slightly lower levels as inflationary pressures continue to ease and purchasing patterns normalise. RTD benefits from a number of consumer trends to support this consumption.
Carlsberg acquires Britvic’s soft drinks portfolio
It was reported in summer 2024 that Carlsberg Group is set to acquire Britvic, with the latter being the main partner for PepsiCo in the UK and Ireland, with exclusive rights to manufacture, bottle, and sell brands including Pepsi, 7UP, and Lipton Ice Tea. Britvic also owns a number of brands including Robinsons, Tango, Fruit Shoot, J2O and Aqua Libra.
Further new product developments expected over the forecast period
As RTD tea continues to enjoy popularity in Ireland, we expect to see ongoing launches of new products in terms of flavours, functionalities, and even new brands. Health and wellness trends will drive developments in kombucha and functional teas, while players will also focus on lowering sugar content and including natural ingredients in their formulations.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Ireland?
- To what extent are health considerations impacting consumption of RTD Tea in Ireland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Ireland?
- Which are the leading brands in RTD Tea in Ireland?
- What potential exists for multinational or domestic soft drinks companies to expand in Ireland?
- How are products distributed in RTD Tea in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Ireland - Category analysis
KEY DATA FINDINGS
RTD tea enjoys positive growth all round, thanks to aligning with a number of evolving trends
Carbonated RTD tea and kombucha has ongoing scope for excellent growth
Lipton maintains its strong lead with no competition to speak of
RTD tea expected to see ongoing growth, albeit at slightly lower levels
Carlsberg acquires Britvic’s soft drinks portfolio
Further new product developments expected over the forecast period
Soft Drinks in Ireland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Ireland
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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