COMPETITIVE LANDSCAPE
Unilever leads through dominance of Lipton brand
In RTD tea in Ireland, Lipton, distributed by Britvic Ireland, dominates the landscape, both for the overall category and for still RTD tea. Conversely, the kombucha segment within RTD tea is much more vibrant and competitive.
SynerChi sees strong progress in kombucha RTD tea
Second-ranked SynerChi consistently launched new flavours and formats in 2025 - including 330ml glass bottles and 250ml cans - to capture evolving consumer preferences. Its recent introduction of the Kombucha Boost range demonstrates the brand’s commitment to innovation and tapping into the functional beverage trend.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Ireland?
- To what extent are health considerations impacting consumption of RTD Tea in Ireland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Ireland?
- Which are the leading brands in RTD Tea in Ireland?
- What potential exists for multinational or domestic soft drinks companies to expand in Ireland?
- How are products distributed in RTD Tea in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Ireland - Category analysis
KEY DATA FINDINGS
Kombucha reshapes prospects in a subdued RTD tea category
RTD tea stagnates amid unfavourable cultural preferences in 2025
Still RTD tea drives growth, though kombucha shows promise
Anticipated decline for regular RTD tea, with kombucha likely to rise
Functional kombucha as centre of innovation
Kombucha expands in impulse channels
Unilever leads through dominance of Lipton brand
SynerChi sees strong progress in kombucha RTD tea
Supermarkets dominates distribution while health hubs boost kombucha growth
Convenience retail benefits from kombucha trend
Soft Drinks in Ireland - Industry Overview
Current trends supports soft drinks with strong health positioning
KEY DATA FINDINGS
Health trends drives volume growth in soft drinks in 2025
Consumers shift towards functional options, benefiting energy and sports drinks
Demand for convenience continues, boosting RTD coffee and impulse channels
Health, convenience and innovation as key growth drivers for forecast period
Shift away from alcohol set to further boost soft drinks sales
Private label holds potential for stronger expansion
Coca-Cola maintains leadership, with Britvic close behind
Small niche players gain traction in 2025
Supermarkets leads distribution as convenience stores expands
Fountain sales in Ireland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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