PROSPECTS AND OPPORTUNITIES
Some perspective needed over the future of kombucha
Percentage growth in RTD tea in Spain in recent years was led by carbonated RTD and kombucha, and indeed this trend is expected to continue in the forecast period. This is driven by rising consumer awareness, and an increasing interest in drinks that are perceived as healthier.
Reduced sugar still RTD tea set to take share from regular still RTD tea
Low growth in off-trade volume sales is expected for RTD tea in Spain in the next five years. Whilst the most positive off-trade volume CAGR is expected for carbonated RTD tea and kombucha, the best prospects for growth in terms of actual sales are in still RTD tea.
Bubble tea is trendy, but has limited future growth prospects
A niche but growing trend in Spain is bubble tea, particularly amongst younger consumers. Bubble tea is made with tapioca balls to give the bubbles effect.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Spain?
- To what extent are health considerations impacting consumption of RTD Tea in Spain?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Spain?
- Which are the leading brands in RTD Tea in Spain?
- What potential exists for multinational or domestic soft drinks companies to expand in Spain?
- How are products distributed in RTD Tea in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Spain - Category analysis
KEY DATA FINDINGS
RTD tea continues to see a positive performance
Innovation somewhat slower in 2024
Carbonated RTD tea and kombucha maintains strong growth in 2024
Some perspective needed over the future of kombucha
Reduced sugar still RTD tea set to take share from regular still RTD tea
Bubble tea is trendy, but has limited future growth prospects
Soft Drinks in Spain - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Spain
Trends
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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