PROSPECTS AND OPPORTUNITIES
Growing consumer interest in functional beverages
RTD tea is in South Korea is set to maintain off-trade volume growth throughout the forecast period. As at the end of the review period, carbonated RTD tea and kombucha is set to see the strongest growth from the lowest base.
Importance of product differentiation in a promotion-driven market
RTD tea in South Korea is heavily influenced by convenience store promotions, making it essential for brands to differentiate their products beyond just price. While promotional activities can drive short-term sales spikes, long-term success depends on a product’s ability to stand out in terms of taste, quality, and functionality.
Expansion of online sales channels for niche and premium RTD teas
As South Korean consumers become more accustomed to purchasing soft drinks online, there is an opportunity for RTD tea brands to expand their presence in retail e-commerce channels, particularly niche and premium products. While convenience stores will likely remain the dominant sales channel, online platforms offer a way to reach consumers looking for specialised products which may not be available in bricks-and-mortar stores.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in South Korea?
- To what extent are health considerations impacting consumption of RTD Tea in South Korea?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in South Korea?
- Which are the leading brands in RTD Tea in South Korea?
- What potential exists for multinational or domestic soft drinks companies to expand in South Korea?
- How are products distributed in RTD Tea in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in South Korea - Category analysis
KEY DATA FINDINGS
The popularity of reduced sugar still RTD tea
Competitive landscape driven by promotions and sales through convenience stores
Emergence of functional RTD teas
Growing consumer interest in functional beverages
Importance of product differentiation in a promotion-driven market
Expansion of online sales channels for niche and premium RTD teas
Soft Drinks in South Korea - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in South Korea
Trends
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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