PROSPECTS AND OPPORTUNITIES
RTD Tea volumes expected to make recovery
RTD tea has a positive outlook with regards to off-trade volume development and retail sales value growth. The category will profit from its positive image as a relatively healthy offering, as tea continues to be associated with healthy living.
Reduced still RTD tea will drive growth over forecast period
Much of the sales growth in RTD tea will come from reduced sugar variants in the upcoming years. Major players will invest further in zero sugar variants to meet growing consumer interest.
Kombucha and other niches will do well
Dutch consumers have a growing interest in niche segments within the category. Retailers are increasingly willing to give shelf space to more premium RTD tea concepts, such as Kombucha, organic carbonated and still RTD tea from small producers.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Netherlands?
- To what extent are health considerations impacting consumption of RTD Tea in Netherlands?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Netherlands?
- Which are the leading brands in RTD Tea in Netherlands?
- What potential exists for multinational or domestic soft drinks companies to expand in Netherlands?
- How are products distributed in RTD Tea in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in the Netherlands - Category analysis
KEY DATA FINDINGS
Prices soar due to increase in consumption tax
Reduced sugar still RTD tea outperforms regular still RTD tea
Increased competition from new hybrid soft drinks containing RTD tea
RTD Tea volumes expected to make recovery
Reduced still RTD tea will drive growth over forecast period
Kombucha and other niches will do well
Soft Drinks in the Netherlands - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Netherlands
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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