COMPETITIVE LANDSCAPE
Remedy Drinks becomes a rounded functional drinks provider
Schweppes Australia Pty Ltd is set to remain the leading player in RTD tea in 2025. However, while the leader is expected to increase its volume share, second-placed, Remedy Drinks Ltd, is set to close the gap with a dynamic performance.
Kombucha still a key product for Remedy Drinks
Building on its craft credentials, Remedy has also launched a small batch kombucha collection featuring limited-edition flavours and artisanal brewing techniques, reinforcing its premium positioning. Further expanding its innovation pipeline, the company debuted Remedy Ginger Bev, a bold, health-forward beverage infused with ginger to support natural energy and digestive wellness.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Australia?
- To what extent are health considerations impacting consumption of RTD Tea in Australia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Australia?
- Which are the leading brands in RTD Tea in Australia?
- What potential exists for multinational or domestic soft drinks companies to expand in Australia?
- How are products distributed in RTD Tea in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Australia - Category analysis
KEY DATA FINDINGS
Health and interest in Asian cuisines support growth
Product innovation helping in RTD tea to reach a wider Australian consumer base
Strong rise in demand for reduced sugar options
Steady growth forecast for category with potential for further market penetration
Carbonated RTD category reaching maturity with strong competition between brands
Wider exposure through channel expansion to help promote visibility of RTD tea
Remedy Drinks becomes a rounded functional drinks provider
Kombucha still a key product for Remedy Drinks
Supermarkets leads
Umall expansion contributing to e-commerce growth
Soft Drinks in Australia - Industry Overview
Consumers looking for products with a healthier profile
KEY DATA FINDINGS
Persistent economic challenges
Functional beverages and health need states drive premium growth
Working to add value
Recovery in consumer spending to support growth
Health and wellness to be a key influence on innovation
Ongoing expansion of e-commerce
Coca-Cola Europacific Partners remains the largest player
St Ali seeing strong growth
Supermarkets plays key role in the shopping habits of Australian consumers
Major retailers and niche brands contribute to e-commerce growth
Foodservice vs retail split
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!