PROSPECTS AND OPPORTUNITIES
Carbonated RTD tea offers considerable growth potential
Carbonated RTD tea in Australia has considerable potential for growth as consumer interest in healthier, reduced sugar alternatives to traditional soft drinks continues to rise. This segment sits at the intersection of several favourable trends, including the ongoing popularity of sparkling beverages and the shift towards functional, wellness-oriented drinks.
Downward pressure from sparkling flavoured bottled water
RTD tea is poised to face mounting pressure from competing segments, particularly flavoured and functional bottled water options which have become popular choices among Australian consumers seeking low-calorie, refreshing beverages. With health-consciousness on the rise, flavoured and functional bottled water have gained considerable traction due to their simplicity, delivering flavour and health benefits without the sugars or calories commonly associated with other soft drinks.
Multichannel strategy will boost RTD tea availability and align with consumer lifestyles for lasting demand
An effective channel strategy will be central to expanding demand for RTD tea in Australia, as increasing availability across various retail spaces can significantly enhance consumer accessibility and brand visibility. Expanding distribution through mainstream grocery chains, such as Woolworths and Coles, will be essential for meeting demand in everyday retail environments, especially in high-traffic locations where RTD tea can directly compete with bottled water and other popular beverages.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Australia?
- To what extent are health considerations impacting consumption of RTD Tea in Australia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Australia?
- Which are the leading brands in RTD Tea in Australia?
- What potential exists for multinational or domestic soft drinks companies to expand in Australia?
- How are products distributed in RTD Tea in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Australia - Category analysis
KEY DATA FINDINGS
Carbonated RTD tea demand surges while kombucha slows
Health trends reshape still RTD tea in Australia
E-commerce has emerged as a critical growth avenue for still RTD tea
Carbonated RTD tea offers considerable growth potential
Downward pressure from sparkling flavoured bottled water
Multichannel strategy will boost RTD tea availability and align with consumer lifestyles for lasting demand
Soft Drinks in Australia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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