PROSPECTS AND OPPORTUNITIES
Recovery in disposable income and slowed price growth will drive demand
Over the forecast period, volume sales of RTD in Serbia are expected to benefit from the projected recovery in disposable income and slowed price growth. The fact that health-conscious Serbians perceive RTD tea to be a healthier soft drink will also drive future demand.
Strong growth of reduced sugar alternatives
RTD teas with a reduced sugar content are expected to exhibit considerable volume growth over the forecast period. Health-conscious Serbians are likely to increasingly favour healthier RTD options, such as those devoid of colourants and preservatives.
Intensifying competition
Competition is expected to intensify during the forecast period, with more players vying for consumer attention. Price is anticipated to remain a key factor influencing purchasing decisions in 2025 and beyond, therefore players will continue with frequent discounting to support demand.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Serbia?
- To what extent are health considerations impacting consumption of RTD Tea in Serbia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Serbia?
- Which are the leading brands in RTD Tea in Serbia?
- What potential exists for multinational or domestic soft drinks companies to expand in Serbia?
- How are products distributed in RTD Tea in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Serbia - Category analysis
KEY DATA FINDINGS
RTD tea sales impacted by consumers prioritising essential products in 2024
Players focus on new flavours, packaging and healthier teas
Intensifying competition in 2024
Recovery in disposable income and slowed price growth will drive demand
Strong growth of reduced sugar alternatives
Intensifying competition
Soft Drinks in Serbia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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