PROSPECTS AND OPPORTUNITIES
Brands will focus on low sugar formulations and functional ingredients, yet they must address perceptions of sustainability to succeed
RTD tea in the US is expected to continue to see a negative off-trade volume CAGR in the forecast period, although slower than that seen in the review period. The trends seen in 2024 are set to be maintained, with better performances for carbonated RTD tea and kombucha, and reduced sugar still RTD tea than for regular RTD tea.
Brand extensions and hybrid products could bring growth to RTD tea
The forecast period is anticipated to see a notable rise in brand extensions, accompanied by an increased overlap between product categories. An emerging trend is the launch of hybrid RTD tea products that include other elements, such as alcohol, energy-boosting ingredients, and cannabis.
The rising caffeine levels in energy drinks and RTD coffee create a competitive challenge for RTD tea, but also opportunities
In the US, there has been a noticeable uptick in the caffeine concentrations found in soft drinks, particularly within energy drinks and RTD coffee. Recent product innovations, exemplified by brands such as Bang and Java Monster 300, are elevating the average caffeine levels significantly.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in USA?
- To what extent are health considerations impacting consumption of RTD Tea in USA?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in USA?
- Which are the leading brands in RTD Tea in USA?
- What potential exists for multinational or domestic soft drinks companies to expand in USA?
- How are products distributed in RTD Tea in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in the US - Category analysis
KEY DATA FINDINGS
Reduced sugar RTD tea gains momentum amongst health-conscious consumers
Kombucha regains volume growth thanks to innovation and flavour expansion
Major players struggle to find growth, while new ones bring fresh air to the category
Brands will focus on low sugar formulations and functional ingredients, yet they must address perceptions of sustainability to succeed
Brand extensions and hybrid products could bring growth to RTD tea
The rising caffeine levels in energy drinks and RTD coffee create a competitive challenge for RTD tea, but also opportunities
Soft Drinks in the US - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the US
Growth continues, but sales fail to return to the pre-pandemic level
Innovation in fountain sales aims to personalise experiences
Major foodservice operator to start phasing out fountain sales
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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