COMPETITIVE LANDSCAPE
New course for Lipton offers growth opportunities
While AriZona Beverage’s Arizona is projected to remain the leading RTD tea brand in the US in off-trade volume terms, Pepsi-Lipton Tea Partnership’s strong portfolio enables it to remain the clear leading company. Its Pure Leaf, Lipton and Brisk brands are losing retail volume sales due to shifting consumer preferences amid rising health consciousness, leading to higher scrutiny of sugar content, and the price points of RTD tea against other sweet or energising categories.
Milo’s enjoys investment to climb the rankings
Milo’s Tea’s Milo is projected to be the most dynamic brand, with a projected double-digit rise in off-trade volume sales over 2025. The has altered the fabric of RTD tea in the US as consumers shift away from shelf stable, single-serve offerings towards the refrigerated bulk format in search of freshness, reduced processing and value.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in USA?
- To what extent are health considerations impacting consumption of RTD Tea in USA?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in USA?
- Which are the leading brands in RTD Tea in USA?
- What potential exists for multinational or domestic soft drinks companies to expand in USA?
- How are products distributed in RTD Tea in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in the US - Category analysis
KEY DATA FINDINGS
Regular still RTD tea pulls down overall category performance
Reduced sugar still RTD tea continues to gain momentum and has yet to reach its full potential
Kombucha offers growth opportunities amidst the wellness trend
Onus on healthier options to develop RTD tea
AI to play a dynamic role
US-Argentina relations cool commodity concerns
New course for Lipton offers growth opportunities
Milo’s enjoys investment to climb the rankings
Impulse and away-from-home consumption occasions favour convenience retailers in RTD tea
Online and omnichannel competition to convenience retailers intensifies
Soft Drinks in the US - Industry Overview
Premiumisation and caution visible in soft drinks in the US
KEY DATA FINDINGS
Functional beverages witness rapid transformation
Affordability remains a key concern
Slower but significant new product development
Value sales to outpace volume sales in growth terms amid a focus on wellness trends
Players to invest in innovation and marketing to gain a competitive edge
Climatic imprint on soft drinks
The leading player innovates and premiumises its offer to stay ahead
Poppi surges after PepsiCo acquisition
Retail e-commerce gains but limitations remain in place
Strong on-trade channel for soft drinks
Fountain sales in the US
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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