PROSPECTS AND OPPORTUNITIES
Resurgence for traditional classics due to nostalgia trend
With the reopening of borders between Hong Kong and the world, RTD tea is poised for heightened competition over the forecast period. As new brands enter the local market, consumers will benefit from an expanded array of options that cater for diverse preferences.
Functional labelling of health benefits to drive sales
Consumer awareness of health benefits associated with kombucha, such as digestive and immune support, is leading the resurgence for functional detox teas focused on weight management. Japanese and Taiwanese imports emphasise these functionalities, addressing the rising demand for positioning aimed at weight loss or increased metabolism.
RTD milk tea to gain greater traction
RTD milk tea is projected to experience substantial growth in the coming years, with local brands offering a wide range of unique flavours through premium craft options. New products offered by Telford International’s Tao Ti bottled RTD Oolong milk tea, provide consumers with convenient and affordable alternatives in comparison to on-trade prices.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Hong Kong, China?
- To what extent are health considerations impacting consumption of RTD Tea in Hong Kong, China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Hong Kong, China?
- Which are the leading brands in RTD Tea in Hong Kong, China?
- What potential exists for multinational or domestic soft drinks companies to expand in Hong Kong, China?
- How are products distributed in RTD Tea in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Reduced sugar generates consumer interest in competitive landscape
Carbonated RTD tea and kombucha remains dynamic performer
On-trade players diversify revenue into RTD sales
Resurgence for traditional classics due to nostalgia trend
Functional labelling of health benefits to drive sales
RTD milk tea to gain greater traction
Soft Drinks in Hong Kong, China - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Hong Kong, China
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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