PROSPECTS AND OPPORTUNITIES
Economic recovery expected to drive renewed health and wellness focus
With inflation beginning to ease and interest rates stabilising, New Zealand’s economy is expected to enter a recovery phase from 2025. As financial pressures recede, health and wellness considerations, which have previously driven RTD tea’s growth, are likely to re-emerge.
RTD tea set to grow at the expense of traditional tea
RTD tea’s appeal has broadened over recent years, driven initially by Kombucha and later supported by more traditional tea brands like Lipton and Dilmah expanding into RTD formats. New Zealand’s rising “sober-curious” trend has fuelled interest in alcohol-free options, particularly among younger consumers.
Increased competition likely to benefit budget-conscious consumers
Even as the economy recovers, affordability will remain a priority for many consumers, particularly those affected by recent economic recessions. The growth of RTD tea into a mainstream category has introduced heightened competition, notably with Lipton’s established presence in the market and Remedy Drinks’ offerings in the Kombucha space.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in New Zealand?
- To what extent are health considerations impacting consumption of RTD Tea in New Zealand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in New Zealand?
- Which are the leading brands in RTD Tea in New Zealand?
- What potential exists for multinational or domestic soft drinks companies to expand in New Zealand?
- How are products distributed in RTD Tea in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in New Zealand - Category analysis
KEY DATA FINDINGS
Cost-of-living pressures cause consumer belt-tightening
Dilmah enters RTD tea
Cost-of-living pressures drive shift from foodservice to off-trade
Economic recovery expected to drive renewed health and wellness focus
RTD tea set to grow at the expense of traditional tea
Increased competition likely to benefit budget-conscious consumers
Soft Drinks in New Zealand - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in New Zealand
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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