COMPETITIVE LANDSCAPE
Master Kong Ice Tea maintains a strong lead
Master Kong Ice Tea from Tingyi (Cayman Islands) Holdings Corp has maintained its leading position in RTD tea, largely driven by the enduring popularity of its products. Supported by an extensive distribution network across China, the brand has established a strong presence with its iced tea offerings.
Oriental Leaf pushes into second position with zero sugar variant
Oriental Leaf from Nongfu Spring Co Ltd has pushed into second position by retail volume share in 2025, bolstered by its exceptional growth. It remains the leading brand in the reduced-sugar RTD tea category, holding nearly half of retail volume share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in China?
- To what extent are health considerations impacting consumption of RTD Tea in China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in China?
- Which are the leading brands in RTD Tea in China?
- What potential exists for multinational or domestic soft drinks companies to expand in China?
- How are products distributed in RTD Tea in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in China - Category analysis
KEY DATA FINDINGS
Rising consumer interest in RTD tea
Healthy performance as RTD teas gain visibility in stores
Reduced-sugar RTD tea is sweet spot for consumers
Bright outlook for RTD tea
Flavour diversification will bolster appeal
Functional traits give rise to new variants of RTD tea
Master Kong Ice Tea maintains a strong lead
Oriental Leaf pushes into second position with zero sugar variant
Modern channel is key for RTD tea
Snack discount retailers show remarkable growth
Soft Drinks in China - Industry Overview
Relatively bright performance for soft drinks
KEY DATA FINDINGS
Health factors bear heavy influence on soft drinks
Consumers are willing to pay for convenience and instant delivery
Local cultural traditions increasingly shape product developments
Stable outlook for soft drinks
Players will capitalise on more discerning tastes
High growth of reduced-sugar RTD tea will continue
Nongfu Spring Co Ltd strengthens position with growth in RTD tea
Domestic companies gain traction in highly competitive landscape
Soft drinks is heavily reliant on the traditional channel
Rising expectations over convenience and immediacy
Foodservice vs retail split
Fountain sales in China
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!