COMPETITIVE LANDSCAPE
Kesko Oyj benefits from popularity of its high-quality, affordable, private label Pirkka line
Kesko Oyj is the leading player in RTD tea, thanks to the popularity of its trusted private label line, Pirkka, which includes sugar-free options and different flavours, including trendy exotic mango. In addition to already offering more affordable prices, the Pirkka iced tea also saw special offers in 2025, such as three 1.
Domestic Good Guys sees robust growth thanks to its domestic kombucha brand
Domestic player Good Guys Oy is seeing the strongest company growth, thanks to its selection under its The Good Guys Kombucha brand, as consumers are attracted to the brand’s organic, fermented kombucha teas, with probiotics and lower sugar content. The company has also widened its appeal by marketing its sparkling kombuchas as non-alcoholic alternatives, such as seen with the Good Guys Sparkling Apple Kombucha, which is described to be similar in taste to apple cider, while also containing up to two billion probiotics.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Finland?
- To what extent are health considerations impacting consumption of RTD Tea in Finland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Finland?
- Which are the leading brands in RTD Tea in Finland?
- What potential exists for multinational or domestic soft drinks companies to expand in Finland?
- How are products distributed in RTD Tea in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Finland - Category analysis
KEY DATA FINDINGS
Positive sales for RTD tea lead by carbonated RTD tea and kombucha
Kombucha and iced tea attract consumer attention and new product developments
Carbonated RTD tea and kombucha remain popular
Positive sales will continue, led by kombucha trend
Sustainability initiatives will continue to be an important consideration for manufacturers
Flavour exploration and on-the-go formats will feature in new product developments
Kesko Oyj benefits from popularity of its high-quality, affordable, private label Pirkka line
Domestic Good Guys sees robust growth thanks to its domestic kombucha brand
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Soft Drinks in Finland - Industry Overview
Positive sales supported by steady demand for a variety of soft drinks
KEY DATA FINDINGS
Flavour innovation is a key trend in new product developments in soft drinks
Health and wellness trends continue to inspire low-sugar and functional beverages
Demand for convenience leads to a wider range of format sizes to meet on-the-go needs
Positive sales will continue, supported by baseline demand and new product developments
Health and wellness trends will remain key to innovations in soft drinks
Sustainability and ethical sourcing will become increasingly standard
Coca-Cola maintains lead thanks to strong brand recognition and high consumer loyalty
Meira benefits from entering RTD coffee with Segafredo brand, which is well-known for its sustainability initiatives
Hypermarkets and supermarkets benefit from wide assortments and frequent special offers
Retail e-commerce continues its strong growth from a low base
Foodservice vs retail split
Fountain sales in Finland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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