COMPETITIVE LANDSCAPE
Florida Bebidas continues to dominate
Florida Bebidas continues to dominate, accounting for over half of volume sales. It is supported by the popularity of its brand Tropical, which also underwent a rebranding in 2025, with a newly refreshed look.
Kombucha Culture gains most volume share
Kombucha Culture sees volume sales increasing by a fifth, and is the strongest performer among more niche brands. The company stands out for its premium positioning and claims to be “rooted in Costa Rica’s tropical culture,” and emphasises its natural and organic ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Costa Rica?
- To what extent are health considerations impacting consumption of RTD Tea in Costa Rica?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Costa Rica?
- Which are the leading brands in RTD Tea in Costa Rica?
- What potential exists for multinational or domestic soft drinks companies to expand in Costa Rica?
- How are products distributed in RTD Tea in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Costa Rica - Category analysis
KEY DATA FINDINGS
Volume sales continue to be sizeable
Tourism slowdown negatively impacts volume growth
Carbonated RTD tea and kombucha registers highest volume growth
Steady growth over forecast period
Continuing innovation from Tropical brand
Health and wellness trends continue to drive volume growth
Florida Bebidas continues to dominate
Kombucha Culture gains most volume share
Supermarkets lead distribution
Limited volume sales through foodservice
Soft Drinks in Costa Rica - Industry Overview
Lower tourist numbers dampen volume sales
KEY DATA FINDINGS
Zero volume growth in 2025
Health and wellness claims enter the mainstream
Marketing strategies continue to evolve
Steady volume growth over forecast period
Two US companies continue to lead
Potential headwinds a concern
Florida Bebidas holds on to tight lead
Genomma Lab gains most volume share
Supermarkets lead distribution
E-commerce gains most value share, with warehouse clubs also performing strongly
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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