COMPETITIVE LANDSCAPE
Fraser & Neave leads RTD tea with diverse portfolio and strategic marketing
In 2025, Fraser & Neave Holdings Bhd extended its lead of RTD tea in Malaysia in off-trade volume terms. The company's success is underpinned by its portfolio of popular RTD tea brands, including Oyoshi and Seasons, which offer a wide array of variants, such as ice lemon tea, ice peach tea, jasmine tea, and chrysanthemum tea.
Ace Canning and Pokka Ace see dynamic growth through affordability
Despite Fraser & Neave Holdings Bhd's overall leadership, Ace Canning Corp Sdn Bhd and Pokka Ace (M) Sdn Bhd demonstrated the most dynamic growth in RTD tea in Malaysia in off-trade volume terms during 2025. This impressive performance was largely attributable to their strategic positioning, offering a relatively more affordable unit selling price compared to established giants such as Fraser & Neave Holdings Bhd and Coca-Cola Bottlers (M) Sdn Bhd.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Malaysia?
- To what extent are health considerations impacting consumption of RTD Tea in Malaysia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Malaysia?
- Which are the leading brands in RTD Tea in Malaysia?
- What potential exists for multinational or domestic soft drinks companies to expand in Malaysia?
- How are products distributed in RTD Tea in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Malaysia - Category analysis
KEY DATA FINDINGS
A landscape of health-driven innovation and competitive dynamics
Health trend, tourism, and product launches fuel moderate growth for RTD tea
Health concerns drive reduced sugar still RTD tea to extend its dominance
RTD tea set to see dynamic growth, driven by demand for healthy soft drinks
New products and global partnerships to drive the evolution of RTD tea
Higher sugar tax fuels competition and strategic shifts in reduced sugar RTD tea
Fraser & Neave leads RTD tea with diverse portfolio and strategic marketing
Ace Canning and Pokka Ace see dynamic growth through affordability
Small local grocers leads RTD tea distribution through proximity and value
Forecourt retailers is the most dynamic channel, catering to on-the-go demand
Soft Drinks in Malaysia - Industry Overview
Navigating rising costs and the health trend in soft drinks
KEY DATA FINDINGS
Inflation and sugar tax limit the growth of soft drinks in 2025
On-trade growth as consumers indulge and tourist arrivals rise
Soft drinks sees innovation drive youth engagement amidst off-trade slowdown
Government aid and health trend expected to drive stable growth in soft drinks
Sugar tax pressures to reshape soft drinks, with focus on reformulation
Tourists will prioritise safety, driving demand for bottled water and coconut water
F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing
Small local grocers maintains its lead amidst intensifying channel competition
Convenience stores, forecourt retailers, and supermarkets see distribution growth
On-trade surges with convenience and tourism, outpacing minimal off-trade growth
Fountain sales in Malaysia
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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