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COMPETITIVE LANDSCAPE
Agile strategy and strong brand image secure RTD tea leadership
In 2025, CS2 Pola Sehat PT solidified its position as the leading company within RTD tea in the local market. This leadership is largely attributed to the exceptionally strong brand image of Teh Gelas in cup packaging, coupled with an unparalleled distribution reach that ensures widespread availability across the nation.
Modern retail and innovation propel key players in RTD tea
Two key players, Tirta Fresindo Jaya PT and Sinar Sosro PT, demonstrated dynamic growth and significant share gains within the category in 2025. Tirta Fresindo Jaya, with its Teh Pucuk Harum and Teh Pucuk Harum Less Sugar brands, leveraged a strong presence in modern retail channels.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Indonesia?
- To what extent are health considerations impacting consumption of RTD Tea in Indonesia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Indonesia?
- Which are the leading brands in RTD Tea in Indonesia?
- What potential exists for multinational or domestic soft drinks companies to expand in Indonesia?
- How are products distributed in RTD Tea in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Indonesia - Category analysis
KEY DATA FINDINGS
Indonesian RTD tea faces stagnation amidst fierce competition, reduced sugar shines
Stagnation for RTD tea amidst saturation and on-trade challenges
New brands and wider reach propel reduced sugar options to dynamic growth
Stagnation amidst saturation and street stall competition
Flavour innovation and design refreshment to drive Indonesian RTD tea
Navigating sugar tax challenges and embracing reduced sugar growth
Agile strategy and strong brand image secure RTD tea leadership
Modern retail and innovation propel key players in RTD tea
Cup packaging and children drive dominance of small local grocers in RTD tea
E-commerce's dynamic role in bulk and discount sales
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Soft Drinks in Indonesia - Industry Overview
Resilience and reformulation: Soft drinks navigate stagnation towards future growth
KEY DATA FINDINGS
Price hikes and promotions shape performance of soft drinks in Indonesia
Health and wellness soft drinks expand into Indonesia's local grocers
Hygiene, convenience, and at-home consumption drive bulk bottled water growth
Mixed flavour combinations drive soft drink innovation
Future growth to be driven by economic recovery and strategic innovation
E-commerce's dynamic role in accessing niche markets
Impending sugar tax likely to lead to price hikes and reformulation
Danone’s unwavering leadership through brand strength and strategic reach
Competitive pricing, widespread distribution, and market shifts propel Nipis Madu's growth
Consumers favour small local grocers for accessibility
E-commerce is the dynamic force reshaping retail of soft drinks in Indonesia
Foodservice vs retail split
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
Fountain sales in Indonesia
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitions
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This report originates from Passport, our RTD Tea research and analysis database.
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