PROSPECTS AND OPPORTUNITIES
Modest growth for RTD, in light of high level of maturity and emerging competitors
Volume sales of RTD tea in Indonesia are expected to experience only modest growth over the forecast period, primarily driven by off-trade channels. The category has reached maturity, limiting its potential for substantial expansion.
Rising unit prices expected, but brands will focus on affordability
Average unit prices for RTD tea are expected to continue rising over the forecast period, primarily driven by inflationary pressures and increasing production costs. However, in response to the weakening purchasing power of the middle-income segment - which is unlikely to recover during the next one to two years, brands are expected to focus their innovations on flavour variants and the introduction of secondary, lower-priced brands.
Rising levels of health consciousness will drive innovation
Health-consciousness is on the rise in Indonesia, particularly among high-income consumers, as more people become aware of the long-term benefits of healthier lifestyles. This shift will likely push both existing and new players to introduce better-for-you alternatives, such as zero or low-sugar options, with several local and global brands already offering these healthier variants.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Indonesia?
- To what extent are health considerations impacting consumption of RTD Tea in Indonesia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Indonesia?
- Which are the leading brands in RTD Tea in Indonesia?
- What potential exists for multinational or domestic soft drinks companies to expand in Indonesia?
- How are products distributed in RTD Tea in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Indonesia - Category analysis
KEY DATA FINDINGS
RTD faces challenges of consumer price sensitivity and lack of innovation
CS2 Pola Sehat maintains its lead, while Sinar Sosro PT boosts share through new product innovations and strategic marketing
Brands adjust promotional strategies to maintain stability in a mature market
Modest growth for RTD, in light of high level of maturity and emerging competitors
Rising unit prices expected, but brands will focus on affordability
Rising levels of health consciousness will drive innovation
Soft Drinks in Indonesia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Indonesia
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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