PROSPECTS AND OPPORTUNITIES
The rise of artisanal functional RTD beverages
Artisanal RTD tea products are gaining traction in Bolivia, particularly those that offer functional health benefits. One emerging trend is the production of Kombucha, a fermented tea beverage known for its probiotic content, which has attracted a niche market of health-conscious consumers.
Bubble tea sensations: Creating consumer experiences
Bubble tea, a trendy and interactive beverage, has made a significant impact on RTD tea in Bolivia, particularly in urban areas. This product, which combines tea with chewy tapioca pearls and a variety of flavours, has captured the attention of younger consumers seeking new and exciting drink experiences.
Targeted innovation: RTD tea for specific consumer niches
In 2024, RTD tea has seen targeted innovation aimed at specific consumer niches. One notable example is the Mandala brand, distributed by Maber Srl, which has introduced a new product designed for children: Mandala Hibiscus Flower Infusion in a 200 ml Tetra Pak format.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Bolivia?
- To what extent are health considerations impacting consumption of RTD Tea in Bolivia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Bolivia?
- Which are the leading brands in RTD Tea in Bolivia?
- What potential exists for multinational or domestic soft drinks companies to expand in Bolivia?
- How are products distributed in RTD Tea in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Bolivia - Category analysis
KEY DATA FINDINGS
Economic influences on RTD tea sales and pricing
The rise of artisanal functional RTD beverages
Bubble tea sensations: Creating consumer experiences
Targeted innovation: RTD tea for specific consumer niches
Soft Drinks in Bolivia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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