COMPETITIVE LANDSCAPE
Leading Fortenova Grupa’s Jana brand enjoys a strong reputation in the region
Fortenova Grupa dd is the leading company within RTD tea in Bosnia and Herzegovina in 2025, supported by the strength and robustness of its broad brand portfolio, which is led by the Jana Ice Tea brand. Jana Ice Tea is part of the Jana/Jamnica/Beverages Group portfolio, which has good reach and a strong reputation in the region.
Launch of new brands supports expansion of “others”
The continued introduction of new RTD tea brands is driving further diversification within the category, with “others” showing the strongest dynamism. In July 2025, Vindija doo expanded its portfolio with the launch of Vindi Ice Tea Mango and Vindi Ice Tea Breskva.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Bosnia and Herzegovina?
- To what extent are health considerations impacting consumption of RTD Tea in Bosnia and Herzegovina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Bosnia and Herzegovina?
- Which are the leading brands in RTD Tea in Bosnia and Herzegovina?
- What potential exists for multinational or domestic soft drinks companies to expand in Bosnia and Herzegovina?
- How are products distributed in RTD Tea in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
RTD tea benefits from its perception as a healthier and more versatile option
Rising demand for convenience and on-the-go consumption
Health and wellness trends boosts reduced sugar options
Shift to healthier beverages benefits RTD tea
Production and packaging developments
RTD tea reshaped by innovations across processing, functionality, supply chain, and consumption experience
Leading Fortenova Grupa’s Jana brand enjoys a strong reputation in the region
Launch of new brands supports expansion of “others”
Small local grocers lead, offering convenience and easy access for everyday purchases
Consumers value the ease and convenience of e-commerce and home delivery
Soft Drinks in Bosnia and Herzegovina - Industry Overview
Growth despite lingering inflation and price increases
KEY DATA FINDINGS
Consumers continue to trade down in 2025
Rising demand for healthier drinks amongst health-conscious consumers
Manufacturers tailor their distribution, pricing, and packaging strategies to each retail channel
New product development to drive premiumisation and help mitigate the impact of a declining population
New players expected to enter the market
Retail e-commerce to remain the fastest growing distribution channel
Leading Sarajevski Kiseljak enjoys strong recognition and loyalty among local consumers
Planinka’s Prolom bottled water is widely known for its purported healing properties
Supermarkets strengthen their leadership
Retail e-commerce sees dynamic growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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