PROSPECTS AND OPPORTUNITIES
An improved economy to drive demand
RTD tea is expected to grow well over the forecast period, driven by an improved economy and competitive activity. Being a niche product, it has scope to grow as consumers become more familiar with the product through marketing promotions and campaigns.
Product diversification to boost demand
Brands are expected to come up with new ways to differentiate their products to create a unique identity and compete against the growing interest in juice and energy drinks. Players are also expected to develop a wider range of flavours.
Opportunity for carbonated RTD tea to gain consumer interest
As of 2024, only still RTD tea has been present in Nigeria, but there is potential for the introduction of carbonated RTD tea. Carbonated drinks are popular in Nigeria, as the popularity of carbonates and energy drinks can attest.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Nigeria?
- To what extent are health considerations impacting consumption of RTD Tea in Nigeria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Nigeria?
- Which are the leading brands in RTD Tea in Nigeria?
- What potential exists for multinational or domestic soft drinks companies to expand in Nigeria?
- How are products distributed in RTD Tea in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Nigeria - Category analysis
KEY DATA FINDINGS
RTD tea volumes decline amid high inflation
Working professionals are key consumer base for RTD tea
Competitive landscape remains limited to three players
An improved economy to drive demand
Product diversification to boost demand
Opportunity for carbonated RTD tea to gain consumer interest
Soft Drinks in Nigeria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Nigeria
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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