PROSPECTS AND OPPORTUNITIES
Economic stabilisation and new product development to boost RTD tea
RTD tea in Hungary is projected to see mainly moderate off-trade volume growth and strong on-trade volume growth over the forecast period. The growth in demand is predicted to be primarily driven by the stabilisation of the rate of inflation and the consequent improvement in consumer purchasing power.
Well-supported brands to continue to exert strong pressure on private label
International players are well placed to dominate RTD tea in the forecast period, with private label and smaller domestic brands likely to lose ground. The narrower price differentials between private label and brands are set to continue to undermine the appeal of private label RTD tea.
Players aim to reduce the high seasonality of RTD tea consumption
Consumers in Hungary are likely to continue to perceive RTD tea as a seasonal drink, with consumption patterns significantly influenced by weather conditions and dominated by summer. Nonetheless, players are set to continue to make efforts to move beyond the high seasonality of RTD tea consumption and create new drinking occasions.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Hungary?
- To what extent are health considerations impacting consumption of RTD Tea in Hungary?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Hungary?
- Which are the leading brands in RTD Tea in Hungary?
- What potential exists for multinational or domestic soft drinks companies to expand in Hungary?
- How are products distributed in RTD Tea in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Hungary - Category analysis
KEY DATA FINDINGS
Company investments and improving economic conditions spur a return to off-trade volume growth
Private label’s main competitive advantage weakens to hand the initiative to brands
Strong investments maintain Xixo’s competitive advantages
Economic stabilisation and new product development to boost RTD tea
Well-supported brands to continue to exert strong pressure on private label
Players aim to reduce the high seasonality of RTD tea consumption
Soft Drinks in Hungary - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Hungary
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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