COMPETITIVE LANDSCAPE
Coca-Cola leads with Fuze Tea
Coca-Cola HBC Lietuva UAB is the leading player in RTD tea in terms of off-trade volume sales, anchored by its popular Fuze Tea brand. Fuze Tea provides a diverse portfolio of flavoured black and green tea-based drinks, appealing to a wide range of consumer tastes.
Lidl’s Freeway private label benefits from its affordability
Lidl Lietuva UAB is the fastest-growing player in RTD tea, driven by its private label Freeway range. Positioned in the economy segment, these traditional RTD teas compete primarily on price rather than offering any unique features or premium ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Lithuania?
- To what extent are health considerations impacting consumption of RTD Tea in Lithuania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Lithuania?
- Which are the leading brands in RTD Tea in Lithuania?
- What potential exists for multinational or domestic soft drinks companies to expand in Lithuania?
- How are products distributed in RTD Tea in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Lithuania - Category analysis
KEY DATA FINDINGS
RTD tea continues to struggle
RTD tea faces declining sales amid strong competition from other soft drinks
Carbonated RTD tea and kombucha continues to show positive growth, but remains niche
RTD tea sales to remain stagnant amid growing competition
Kombucha will continue to post positive growth but take-up will remain limited
Sugar tax to impact prices and consumer choices
Coca-Cola leads with Fuze Tea
Lidl’s Freeway private label benefits from its affordability
Supermarkets remains core distribution channel
E-commerce is fastest-growing channel
Soft Drinks in Lithuania - Industry Overview
Soft drinks under pressure from weather, price pressures and health trends
KEY DATA FINDINGS
Soft drinks volumes decline amid cold summer weather and creeping inflation
Shift towards low sugar options
Energy drinks drives growth
Modest growth despite ongoing challenges
Private label offerings could gain traction
Added-value drinks deliver above-average growth
Birštono Mineraliniai Vandenys and Coca-Cola remain key industry players
Private label fuels growth for Maxima while Red Bull benefits from expansion of energy drinks
Supermarkets remains leading channel
Convenience stores leads growth while e-commerce continues to expand
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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