PROSPECTS AND OPPORTUNITIES
Prices continue to rise, limiting the scope for RTD tea in Egypt
Prices in the RTD tea category are expected to continue rising over the forecast period, posing a challenge for the category to grow as rapidly as other soft drinks. However, the product will remain accessible to higher and middle-income consumer segments, particularly with the introduction of local brands that offer more affordable price points.
Stronger demand for health-oriented RTD tea products
Over the forecast period, the RTD tea landscape in Egypt is expected to see a stronger demand for health-oriented alternatives, driven by the growing health and wellness trend, particularly among higher-income consumer segments. As consumers become more health-conscious, the landscape will likely see an influx of new products, including herbal tea options, green tea varieties, and RTD teas with reduced sugar, no added sugar, or naturally derived flavours.
The localisation trend will continue on the RTD tea landscape
As Egypt’s economic challenges persist, prices for RTD tea will continue to rise. In response, local brands enter the landscape, offering more affordable alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Egypt?
- To what extent are health considerations impacting consumption of RTD Tea in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Egypt?
- Which are the leading brands in RTD Tea in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in RTD Tea in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Egypt - Category analysis
KEY DATA FINDINGS
RTD tea records positive volume growth, driven by convenience and flavour
Local brands gain a stronger presence on the RTD tea landscape
Rising price points limit the consumer group for RTD tea products
Prices continue to rise, limiting the scope for RTD tea in Egypt
Stronger demand for health-oriented RTD tea products
The localisation trend will continue on the RTD tea landscape
Soft Drinks in Egypt - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Egypt
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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