COMPETITIVE LANDSCAPE
Lipton holds a dominant lead in RTD tea
Lipton from Pepsi-Lipton International has maintained its dominant position in RTD tea in 2025. This brand holds a formidable early mover advantage in the category and offers a broad product range that is frequently updated with new flavour variants.
Local brands gain stronger presence in the market
Local brands have gained appeal as a consequence of the boycott movement which has impacted multiple soft drinks categories, giving local manufacturers an opportunity to capture consumer demand. For example, The Leaf has recently introduced zero sugar RTD tea, with the brand gaining stronger popularity among Egyptians who regularly consume RTD tea but seek healthier alternatives with many different flavour options.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Egypt?
- To what extent are health considerations impacting consumption of RTD Tea in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Egypt?
- Which are the leading brands in RTD Tea in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in RTD Tea in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Egypt - Category analysis
KEY DATA FINDINGS
RTD tea remains a niche category
RTD tea posts solid growth in 2025
Rising prices limits the consumer base
Prices are expected to spike in the future
Stronger demand for health-oriented RTD tea products
Promotions to support sales within the category
Lipton holds a dominant lead in RTD tea
Local brands gain stronger presence in the market
Supermarkets lead as key point of distribution for Lipton
Soft Drinks in Egypt - Industry Overview
Soft drinks posts a healthy performance
KEY DATA FINDINGS
Soft drinks consumption rises at considerable pace
Health and wellness nurtures the premiumisation trend
Egypt’s increasing population to drive volume growth
Health-led developments will evolve to entice consumers
Innovation in flavour combinations and packaging
PepsiCo Inc maintains leading position
New player V7 Benefits LLC achieves strong position
Small local grocers and forecourt retailers are key channels
Retail e-commerce is a key channel
Foodservice vs retail split
Fountain sales in Egypt
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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