COMPETITIVE LANDSCAPE
Lipton remains only notable player in RTD tea
Unilever Pakistan Ltd’s Lipton Ice Tea Lemon brand remains the only significant player in RTD tea in Pakistan. In a country where hot tea is deeply embedded in the local culture, the idea of cold, ready-to-drink tea has yet to gain widespread recognition.
Competition remains limited
Lipton Ice Tea Lemon is the only prominent - and therefore most dynamic - player in the category. Other brands include Fuze Tea from Coca-Cola Beverages Pakistan Ltd and Nestea from Nestlé Pakistan Ltd.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Pakistan?
- To what extent are health considerations impacting consumption of RTD Tea in Pakistan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Pakistan?
- Which are the leading brands in RTD Tea in Pakistan?
- What potential exists for multinational or domestic soft drinks companies to expand in Pakistan?
- How are products distributed in RTD Tea in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Pakistan - Category analysis
KEY DATA FINDINGS
Cultural preference for hot tea restricts sales
RTD tea sees solid growth from low base
Reduced sugar variants remain underdeveloped
Retail modernisation and growing demand for convenience will boost sales
Premiumisation offers untapped opportunities
Sustainable packaging could become key differentiator
Lipton remains only notable player in RTD tea
Competition remains limited
Small local grocers retain vital role
Modern grocery retailers and e-commerce enhance visibility of RTD offerings
Soft Drinks in Pakistan - Industry Overview
Urbanisation and channel expansion fuel consumption
KEY DATA FINDINGS
Favourable economic conditions and demographics boost demand for soft drinks
Health and wellness trends shape consumption habits
Retail expansion improves product accessibility
Stabilising economy will boost demand
Expected shift towards healthier offerings
Expansion of modern retail will increase access to packaged soft drinks
Multinational giants hold sway
Mehran Bottlers is most dynamic player
Small local grocers lead sales
E-commerce and modern grocery outlets enhance product availability
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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