PROSPECTS AND OPPORTUNITIES
Rising health awareness to support category growth
As health consciousness rises and concerns about adopting healthier options grow, ready-to-drink (RTD) tea appears to be a viable alternative. Certain types of iced tea, such as herbal or green tea, are perceived as having potential health benefits due to their antioxidant content and low sugar levels, drawing interest among young individuals who are keen to consume healthier products.
RTD tea to remain a small category
RTD tea will remain a small category in Pakistan due to its high price and stronger demand for refreshing cheaper alternatives. Hence, the category will remain largely unattractive to new players.
Need for ongoing innovation and marketing investment
Value and volume sales of RTD tea are quite low compared with other non-alcoholic drinks. The development of RTD tea over the forecast period will be closely related to the country’s overall economic growth and recovery.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Pakistan?
- To what extent are health considerations impacting consumption of RTD Tea in Pakistan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Pakistan?
- Which are the leading brands in RTD Tea in Pakistan?
- What potential exists for multinational or domestic soft drinks companies to expand in Pakistan?
- How are products distributed in RTD Tea in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Pakistan - Category analysis
KEY DATA FINDINGS
Lipton Iced Tea remains the category leader
Smaller pack sizes highlight the convenience factor
Lack of flavours hinders development
Rising health awareness to support category growth
RTD tea to remain a small category
Need for ongoing innovation and marketing investment
Soft Drinks in Pakistan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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