PROSPECTS AND OPPORTUNITIES
Home-made beverages to challenge RTD tea sales
The increasing trend of DIY beverages in Germany presents a challenge to RTD tea sales over the forecast period. Many consumers, now accustomed to experimenting with home-brewed drinks, are moving away from packaged RTD tea in favour of preparing their own iced tea.
Hot summers can drive demand for iced tea
With global warming and increasingly hot summers expected to become the norm in Germany, demand for refreshing beverages such as iced tea will likely be sustained over the forecast period. Mobility and on-the-go consumption demands could support demand for chilled RTD tea through both the on-trade channel in particular.
Sustainability to shape the future of RTD tea
Sustainability will be a critical factor in the development of RTD tea in Germany over the forecast period. As awareness of environmental concerns grows, consumers are set to increasingly seek products that align with their values, particularly in terms of sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Germany?
- To what extent are health considerations impacting consumption of RTD Tea in Germany?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Germany?
- Which are the leading brands in RTD Tea in Germany?
- What potential exists for multinational or domestic soft drinks companies to expand in Germany?
- How are products distributed in RTD Tea in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Germany - Category analysis
KEY DATA FINDINGS
Stagnation amid intense competition
On-trade sales remain relevant in local market
Health-conscious consumer trends drive innovation
Home-made beverages to challenge RTD tea sales
Hot summers can drive demand for iced tea
Sustainability to shape the future of RTD tea
Soft Drinks in Germany - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Germany
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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