COMPETITIVE LANDSCAPE
Leading brands benefit from widespread distribution
PepsiCo IVI SA is set to be the leading player in RTD tea in 2025 with the Lipton brand, followed by Coca-Cola Hellenic Bottling Co SA with Fuze Tea and Fuze Tea Zero. These players have a strong presence across all distribution channels.
Hell Energy Hellas seeing growth driven by impulse channels
Hell Energy Hellas SA is set to be the best performing major company in RTD tea in 2025 with the Xixo brand, which was introduced in Greece in the previous year. The brand’s share is growing, with the increase deriving from small grocery retailers, as it has, as yet, only built a limited presence in supermarkets.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Greece?
- To what extent are health considerations impacting consumption of RTD Tea in Greece?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Greece?
- Which are the leading brands in RTD Tea in Greece?
- What potential exists for multinational or domestic soft drinks companies to expand in Greece?
- How are products distributed in RTD Tea in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Greece - Category analysis
KEY DATA FINDINGS
RTD tea seeing growth driven by demand amongst health-conscious consumers
RTD tea benefits from healthy image
Strong growth for carbonated RTD tea and kombucha
Climate and tourism to drive growth
Limited at-home consumption
Healthy living trend driving demand for reduced sugar products
Leading brands benefit from widespread distribution
Hell Energy Hellas seeing growth driven by impulse channels
Strong presence of impulse channels
Conveniene stores putting pressure on other impulse channels
Soft Drinks in Greece - Industry Overview
Health and affordability shaping consumption
KEY DATA FINDINGS
Off-trade absorbing sales as consumers migrate away from on-trade spending
Affordability and health shaping demand
Continued pressure on consumer spending power
Health and wellness a major influence
Positive outlook for tourism
Coca-Cola Hellenic Bottling Co leads soft drinks overall
Smaller players making gains in bottled water
Supermarkets remains the leading distribution channel
Convenience stores becomes second largest channel, while e-commerce grows
Foodservice vs retail split
Fountain sales in Greece
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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