PROSPECTS AND OPPORTUNITIES
Healthy living trend to shape consumption patterns
As younger generations are increasingly more conscious about sugar consumption, beverage choice is set to stay focused on ‘better for you’ products. This will benefit RTD tea in general, especially given the already high prevalence of reduced sugar products in the category.
Companies to invest on overcoming seasonality
A key barrier to RTD tea in the past has been the seasonality of demand. To tackle this, companies are set to invest on advertising and promotional activities year-round to break the strong association with the summer season.
At home RTD tea consumption to remain low
Given that disposable incomes are set to remain under pressure in Greece, at home RTD tea consumption is set to remain limited in terms of growth potential. However, the share of impulse channels is set to remain high in this category.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Greece?
- To what extent are health considerations impacting consumption of RTD Tea in Greece?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Greece?
- Which are the leading brands in RTD Tea in Greece?
- What potential exists for multinational or domestic soft drinks companies to expand in Greece?
- How are products distributed in RTD Tea in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Greece - Category analysis
KEY DATA FINDINGS
Hotter weather provides boost to category
Carbonated RTD tea performs well although penetration remains low
Impulse purchases account for the bulk of volume
Healthy living trend to shape consumption patterns
Companies to invest on overcoming seasonality
At home RTD tea consumption to remain low
Soft Drinks in Greece - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Greece
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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