PROSPECTS AND OPPORTUNITIES
Health and wellness concerns present new growth opportunities
RTD tea is expected to continue its growth trajectory and increasingly take market share from carbonated soft drinks and juice beverages, potentially cannibalising up to 24% of their sales. Although currently an emerging category, reduced sugar RTD tea is projected to grow at a significantly faster rate over the forecast period.
Expected diversification in flavours and packaging
RTD tea brand owners are anticipated to focus on innovation during the forecast period, particularly in the area of new flavours. Alongside flavour diversification, packaging is also set to undergo significant changes.
Sustainability to become a central focus
As Romanians become more concerned about environmental issues, there will be a growing preference for brands that prioritise sustainability. The use of recycled packaging, such as rPET (recycled polyethylene terephthalate), is expected to increase.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Romania?
- To what extent are health considerations impacting consumption of RTD Tea in Romania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Romania?
- Which are the leading brands in RTD Tea in Romania?
- What potential exists for multinational or domestic soft drinks companies to expand in Romania?
- How are products distributed in RTD Tea in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Romania - Category analysis
KEY DATA FINDINGS
RTD tea gains popularity among consumers
Strong performance in the foodservice sector
Growing interest in flavour mixes
Health and wellness concerns present new growth opportunities
Expected diversification in flavours and packaging
Sustainability to become a central focus
Soft Drinks in Romania - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Romania
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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