COMPETITIVE LANDSCAPE
Lipton Ice maintains lead thanks to global recognition as a high-quality brand
Lipton Ice from Unilever remains the most preferred brand, thanks to being the best-known RTD tea available in modern grocery retailers. Lipton Ice leads in terms of value and volume sales and its strength is due to Lipton Ice having a globally recognised reputation and being seen as a high-quality product.
Private label gains most volume share
Private label has sizeable volume share, accounting for about nearly half of volume share. It is also expected to register the highest volume growth in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Cameroon?
- To what extent are health considerations impacting consumption of RTD Tea in Cameroon?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Cameroon?
- Which are the leading brands in RTD Tea in Cameroon?
- What potential exists for multinational or domestic soft drinks companies to expand in Cameroon?
- How are products distributed in RTD Tea in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Cameroon - Category analysis
KEY DATA FINDINGS
Further decline in 2025
Moderate increase in volume sales in 2025
Volume sales flat over forecast period
Reduced sugar variants could give RTD tea a boost
Lipton Ice maintains lead thanks to global recognition as a high-quality brand
Private label gains most volume share
Supermarkets dominate distribution
Soft Drinks in Cameroon - Industry Overview
Positive performance in 2025
KEY DATA FINDINGS
Lingering inflation keeps consumers price sensitive
Health concerns accelerate substitution away from traditional sugar-heavy formats
Healthy outlook, with energy drinks and bottled water driving growth
Multinationals push sustainability up the agenda
Growing focus on functional drinks
Source du Pays holds on to commanding lead
SABC prioritises local sourcing
Small local grocers continue to dominate
Supermarkets register highest value growth
FOODSERVICE VS RETAIL SPLIT
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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