PROSPECTS AND OPPORTUNITIES
Kombucha set to see the strongest performance moving forward
In the forecast period, RTD tea is expected to maintain stable, solid off-trade volume and current value growth. Although increases are expected for both still RTD tea and carbonated RTD and kombucha, it is the latter which is expected to see by far the strongest growth.
Carbonated tea and kombucha likely to see changes in the competitive landscape
The growth in demand for carbonated RTD tea and kombucha in the forecast period is expected to lead a more diverse and fragmented competitive landscape in this category. During the review period, new craft players started to enter the space, adding to the category’s fragmentation, and this is expected to continue.
Increasing number of reduced sugar variants of still RTD tea expected
At the end of the review period, sales of reduced sugar RTD tea are expected to remain negligible. However, according to the latest National Family Health Survey (NFHS), conducted in 2019-2021, India faces a significant issue with overweight and obesity.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in India?
- To what extent are health considerations impacting consumption of RTD Tea in India?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in India?
- Which are the leading brands in RTD Tea in India?
- What potential exists for multinational or domestic soft drinks companies to expand in India?
- How are products distributed in RTD Tea in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in India - Category analysis
KEY DATA FINDINGS
Growth continues for RTD tea, although sales are low within overall soft drinks
Hindustan Unilever maintains its dominance despite rising competition
Although a fledgling category, carbonated RTD tea and kombucha sees exceptional growth, fuelled by health benefits
Kombucha set to see the strongest performance moving forward
Carbonated tea and kombucha likely to see changes in the competitive landscape
Increasing number of reduced sugar variants of still RTD tea expected
Soft Drinks in India - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in India
Trends
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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