COMPETITIVE LANDSCAPE
Baku Coca-Cola Bottlers leads with Fuse Tea
Baku Coca-Cola Bottlers Ltd is set to remain the leading company in RTD tea in 2025, with its Fuse Tea brand continuing to grow its share of off-trade volume sales. By leveraging its strong distribution network, Baku Coca-Cola Bottlers Ltd has ensured that Fuse Tea remains the preferred choice among consumers.
Enna MMC creates a Buzz
Enna MMC, whose Buzz Tea brand entered the Azerbaijani market in 2024, is the most dynamic player in RTD tea, albeit from a small base. The brand comes in metal cans featuring popular flavours such as peach and lemon, as well as more exotic options like mango and pineapple.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Azerbaijan?
- To what extent are health considerations impacting consumption of RTD Tea in Azerbaijan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Azerbaijan?
- Which are the leading brands in RTD Tea in Azerbaijan?
- What potential exists for multinational or domestic soft drinks companies to expand in Azerbaijan?
- How are products distributed in RTD Tea in Azerbaijan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Azerbaijan - Category analysis
KEY DATA FINDINGS
Innovation and affordability fuel demand
RTD tea sees rapid growth
Regular still RTD tea dominates sales
Buoyant growth will continue, despite seasonal demand
Consumers will seek unconventional flavours
Still RTD will continue to dominate sales
Baku Coca-Cola Bottlers leads with Fuse Tea
Enna MMC creates a Buzz
Small local grocers remains leading channel, amid growing competition from supermarkets
E-commerce leads growth
Soft Drinks in Azerbaijan - Industry Overview
Flavour innovation and lifestyle trends fuel steady expansion
KEY DATA FINDINGS
Steady growth despite rising price sensitivity
RTD tea leads volume growth
Flavour exploration drives momentum
Affordability and shifting lifestyle trends will support ongoing expansion
Product innovation will be key growth driver
Traditional preferences will limit growth of niche offerings
Baku Coca-Cola Bottlers leads sales
A+Co MMC is most dynamic performer
Local players gain traction
Small local grocers leads distribution
Convenience stores lead growth
E-commerce sees continued expansion
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!