Laundry care in Saudi Arabia recorded value growth of 3% in 2025,  driven by rising disposable incomes and urbanisation. The median disposable income per household in Saudi Arabia was SAR168,510  in 2025, indicating a steady increase in consumer spending power. As a result, households invested in modern washing machines and higher-end laundry care products, contributing to industry growth.

In 2025, laundry care in India experienced significant growth, driven by rising urbanisation and increasing disposable incomes. The growing median disposable income per household in India indicated a growing capacity for consumers to spend on premium and convenient products. This trend was further supported by the increasing urban population, which is expected to continue growing. The 2% volume and 4% current value growth in the laundry care market in India was also attributed to the increasin

Laundry care experienced growth in both retail volume and value terms in 2025, as products remained in demand with consumers. The median disposable income per household in the UK was GBP51,703 in 2025, up from GBP49,405 in 2024, contributing to the ongoing growth of the laundry care market.

In 2025, the laundry care market in Côte d'Ivoire recorded moderate 7% growth, reaching a retail value of XOF37.4 billion. This growth was supported by steady GDP expansion and improved consumer purchasing power as inflation eased, with the median disposable income increasing from XOF3.8 million in 2024 to XOF4 million in 2025.

In 2025, laundry care sales in Paraguay experienced a slight decline in retail volume terms. This contraction was largely attributed to an unusually cold winter, which led many Paraguayans to wash their clothes less frequently than usual. Seasonal factors have a significant impact on laundry habits in Paraguay, as colder weather typically reduces clothing changes and the need for frequent washing.

Laundry care recorded 14% current value growth in 2025 to reach ETB2,602 million, driven primarily by Ethiopian-produced products dominating the market amid heightened affordability pressures. The majority of laundry care products sold are manufactured by Ethiopian firms, with two distinct producer types: small-scale manufacturers producing from homes and selling in neighbourhoods, and large-scale manufacturers including Repi-Wilmar, Unilever, 555, Azzy, and East African Trading Group. The marke

The laundry care category in El Salvador showed a modest 3% value growth in 2025, with retail sales reaching USD108 million. This growth is primarily driven by consumers seeking lower-priced emerging brands and private label products, which slows the premiumisation process. The median disposable income per household in El Salvador grew from USD16,042 in 2024 to USD16,702 in 2025, indicating an increase in consumer spending power.

In 2025, the laundry care in Tanzania was characterised by a strong demand for affordable products, with bar soaps and hand wash detergents being the most popular formats due to their low cost and multifunctionality. There has also been an increasing demand for eco-friendly products driven by rising eco-consciousness. The retail value of laundry care products reached TZS77.9 billion, up a percentage point of 0.2 since 2024. The affordability trend was supported by the prevalence of hand washing

In 2025, laundry care in Qatar recorded a retail sales value of QAR178 million, up 2 percentage points from the previous year. This growth is attributed to the strong economic performance of Qatar, characterised by a high per capita disposable income. The median disposable income per household in Qatar was QAR248,924 in 2025, indicating a relatively high spending power among consumers. This spending power created demand for premium and convenient products. Consumers are prepared to spend more on

Laundry care recorded moderate current value growth of 5% in 2025, reaching HNL3,050 million. Growth is driven by consumers prioritising price over premium features, as cautious spending behaviour slows the premiumisation process in a market characterised by low per capita income. Fabric softeners continue as the best-performing category, recording 8% growth to reach HNL462 million, while laundry detergents remain the largest category, with sales of HNL2,365 million. Detergents account for a sig

In 2025, laundry care in Kuwait was characterised by strong consumer purchasing power and premiumisation, with households favouring high-performance, fragrance-rich and time-saving products. Retail value sales amounted to KWD30, indicating a 2% increase on the previous year. The rising median disposable income per household supports the demand for premium laundry care products.

In 2025, the laundry care market in Croatia was characterised by stable economic growth alongside a pronounced shift in consumer preferences towards more sustainable and convenient solutions. Retail value sales increased by 3% in current terms to EUR132 million, reflecting steady market expansion.

Laundry care in Uruguay achieved a retail value of UYU6.4  billion in 2025, with a growth rate of 6%. This growth can be attributed to various factors, including the decline in cross-border smuggling, which has made local purchases more attractive to consumers, particularly for concentrated liquid detergents and liquid fabric softeners. The shift from powder detergents to liquid detergents continued in 2025, driven by consumer perceptions of better performance and machine compatibility. However,

Laundry care in Sri Lanka recorded strong current value growth in 2025, driven by increased home washing machine penetration and changing consumer tastes. The total market value reached LKR40.2 billion in 2025, representing 10% growth on the previous year. The median disposable income per household increased from LKR2.19 million in 2024 to LKR2.21 million in 2025, and the inflation rate remained relatively stable in 2025, increasing consumer spending power.

In 2025, laundry care in Angola experienced significant growth, driven by rising middle-class incomes, particularly in urban centers like Luanda. The retail value of laundry care reached AOA67,295 million, representing 17% growth. This growth is attributed to consumers pursuing higher quality and modern living standards, supported by broader retail distribution. The possession of washing machines is increasing, with 44% of households owning one in 2025, up from 43% in 2024. This increase in wash

In 2025, laundry care in Laos saw a healthy performance, with retail value sales reaching LAK1.03 trillion, representing 9% growth on the previous year. The median disposable income per household in Laos grew from LAK125.9 million in 2024 to LAK138.4 million in 2025,Check figure and source but all data good thus far indicating improved spending power. Growth is being driven by the rising demand for liquid detergent formats, which are preferred for their superior cleaning performance and suitabil

Laundry care in Uganda saw moderate growth in 2025, driven primarily by urban demand for convenience and eco-friendly solutions. The total retail value sales of laundry care reached UGX470 billion in 2025, representing a 16% growth from the previous year. This growth is attributed to increasing consumer awareness and preference for biodegradable detergents, refillable packaging and multi-purpose products.

Laundry care in Ghana maintained healthy growth in 2025, driven by consumer demand for affordable and multifunctional products, with the total retail value reaching GHS702 million. This growth is attributed to the increasing urban population and rising median disposable income per household, which stood at GHS 69,788 in 2025,Check figure for accuracy and source indicating a growing consumer base with changing lifestyles and increasing purchasing power.

In 2025, the laundry care market in Georgia experienced 8% growth to GEL197 million, likely facilitated by the increase in consumer spending power, as the median disposable income per household in Georgia increased from GEL48,373 in 2024 to GEL55,427 in 2025. A significant trend driving growth in the market is private label and direct-to-consumer (DTC) disruption. Consumers in Georgia have continued to be price-sensitive, leading to decreased brand loyalty and a focus on price per litre/kg rathe

In 2025, laundry care in Slovakia experienced cautious spending due to high inflation and fiscal consolidation. Despite this, the category saw high value gains driven by consumers seeking convenient and expensive product formats and formulations. Retail value sales of laundry care in Slovakia reached EUR146 million, representing 3% growth. The median disposable income per household in Slovakia steadily increased, and this rise, coupled with a consumer confidence index of -0.3, suggests that whi

Laundry care products in Panama experienced positive growth in retail value in 2025, with retail value sales reaching USD138 million. The growth in laundry care can be attributed to the multifunctionality trend, where products are incorporating additional features beyond their primary function, such as antibacterial properties for use on various surfaces and dishes. This trend is exemplified by Henkel's introduction of a multifunctional detergent under the 123 brand, which offers antibacterial

In 2025, the laundry care market in Cameroon saw strong performance, with retail value sales reaching XAF149,968 million, representing a 7% growth from the previous year. This growth was largely supported by the introduction of innovative product formats such as concentrated powders and liquid detergents, which offered strong cleaning performance while using less product per wash. This shift supported sales growth for brands introducing new variants and enabled local producers to defend or expan

In 2025, laundry care sales in Myanmar continued to grow steadily, driven primarily by the budget segment. The growth was supported by value-for-money bulk packaging that appealed to price-sensitive consumers amid ongoing economic pressures. The retail value of laundry care reached MMK1,141,134 million, representing a 32% growth from the previous year.

Laundry care in Finland recorded 4% retail current value growth in 2025, driven by continued migration from traditional powder detergents to higher-priced liquid formats and pods. However, households remain highly price-sensitive under ongoing cost-of-living pressures, with many trading down to private label or choosing discounters for essential laundry products. Laundry detergents is both the largest and best-performing category, recording 4% growth to EUR94 million in 2025 and maintaining its