PROSPECTS AND OPPORTUNITIES
Deodorant feature expected to be a main focus over the forecast period
Laundry care in Taiwan is set to see low growth in retail volume terms throughout the forecast period, along with stronger growth in retail current value terms. Most categories are expected to see value growth, except bar detergents, as consumers have long been gradually moving to other formats in laundry care.
International brands will continue to hold more share than local players
International brands such as Attack, Ariel, and Persil, will continue to lead over local players in laundry care in the forecast period, due to their exclusive laundry tech, long-term trust in imported brands, and continuous innovation in this mature category. The leading laundry care brand, Kao’s Attack, constantly introduces new products from Japan, whereas Ariel uses constant rounds of promotion to market made-in-Japan products; these are two examples of the strong influence of Japanese brands amongst Taiwanese consumers.
Consumption polarisation likely to maintain its momentum in Taiwan
Consumption polarisation continued in Taiwan in 2024. Restricted by limited water and electricity resources in Taiwan, especially after the huge water insufficiency crisis since 2021, alongside the intense competition, specifically in concentrated liquid detergents, many manufacturers have been proactively marketing their exclusive value-added product features.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Taiwan?
- Which are the leading brands in Laundry Care in Taiwan?
- How are products distributed in Laundry Care in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Taiwan - Category analysis
KEY DATA FINDINGS
Laundry care maintains value growth in 2024, mostly due to price increases and products with improved features
Liquid tablet detergents continues to post the fastest growth due to convenience, and attention from younger consumers
Retail e-commerce continues to perform well, while Costco grows, but migration to other channels is possible
Deodorant feature expected to be a main focus over the forecast period
International brands will continue to hold more share than local players
Consumption polarisation likely to maintain its momentum in Taiwan
Home Care in Taiwan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Laundry Care research and analysis database.
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