PROSPECTS AND OPPORTUNITIES
Laundry care will see increasing segmentation
During the forecast period, Malaysia's laundry care market is expected to experience greater segmentation, driven by the introduction of multifunctional products and those targeting specific consumer needs. One prominent example is the launch of laundry capsules with value-added fragrance beads, such as Breeze MY, which combines luxury, long-lasting scents with sanitisers for cleaner clothes.
Bio-Home unveils ECO refill stations, while its laundry sheets offer consumers a sustainable alternative
In April 2024, Bio-home introduced its first ECO refill stations, marking a significant step in the brand's commitment to reducing plastic waste. Available at Jaya Grocer outlets, the refill stations offer a 20% discount on subsequent refills, encouraging customers to save more with each purchase while contributing to a more sustainable future.
Offline retailers dominate, but e-commerce is set to continue to rise, as subscription-based models gain traction
Offline channels are expected to remain the primary contributor to value sales in the laundry care market during the forecast period. Local consumers favour these outlets for their convenience, as they can easily walk to neighbourhood stores for immediate purchases, avoiding delivery fees.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Malaysia?
- Which are the leading brands in Laundry Care in Malaysia?
- How are products distributed in Laundry Care in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Malaysia - Category analysis
KEY DATA FINDINGS
Laundry care sees positive growth, driven by introduction of multifunctional and cost-saving products
Baking soda emerges as key natural ingredient in laundry detergents
Growing popularity of front-loading washing machines among urban consumers drives demand for low-suds formulations
Laundry care will see increasing segmentation
Bio-Home unveils ECO refill stations, while its laundry sheets offer consumers a sustainable alternative
Offline retailers dominate, but e-commerce is set to continue to rise, as subscription-based models gain traction
Home Care in Malaysia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
-
- Colour Safe Laundry Bleach
- Fabric Fresheners
-
- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
-
- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
-
-
-
- Standard Powder Detergents
- Concentrated Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Standard Liquid Detergents
- Concentrated Liquid Detergents
-
-
- Standard Powder Detergents
- Standard Liquid Detergents
-
- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
-
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!