PROSPECTS AND OPPORTUNITIES
Bar detergents remain popular in Tunisia
Despite the ongoing development of laundry care in Tunisia, traditional bar detergents remain popular. Liquid and powder detergents are becoming more popular, but Tunisian consumers still rely on bar soap to pre-soak clothes and remove dirt before washing them with liquid or powder detergents for added fragrance.
Hand wash detergents face decline
In the upcoming years, consumer demand for hand wash detergent is expected to decline largely due to the growing popularity of automatic laundry machines, particularly among young couples. As more households invest in these machines, the need for hand wash detergents is likely to fall.
Concentrated laundry detergents to enjoy steady growth
Growing demand for concentrated laundry detergent, both in powder and liquid forms, is anticipated compared to standard detergents. This performance will be due to several factors, including the increasing number of new launches, notably from domestic players that enter the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Tunisia?
- Which are the leading brands in Laundry Care in Tunisia?
- How are products distributed in Laundry Care in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Tunisia - Category analysis
KEY DATA FINDINGS
Resurgence of unpackaged laundry detergents after several years of absence
Promotional strategies boost sales of laundry products
Laundry aids remains a niche in laundry care
Bar detergents remain popular in Tunisia
Hand wash detergents face decline
Concentrated laundry detergents to enjoy steady growth
Home Care in Tunisia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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