PROSPECTS AND OPPORTUNITIES
As price points stabilise, retail value and volume is set to decline
Over the forecast period, the laundry care market is expected to experience a current retail value CAGR of 0.2% (2024 constant value CAGR of -1%), primarily due to the stabilisation of unit prices.
Cold-water washing is expected to increase in popularity, with brands aligning marketing to the practice
The trend towards energy-saving and lower-temperature washing is expected to significantly develop over the forecast period. As consumers become more conscious of rising fuel costs, there is likely to be a greater demand for concentrated laundry products designed to perform effectively at lower temperatures.
Sustainability and EU regulations may challenge manufacturers across the forecast period
Stricter EU Regulations are expected to challenge laundry care manufacturers across the forecast period. While not a member of the EU, Switzerland must still comply with various EU regulations affecting the detergent industry.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Switzerland?
- Which are the leading brands in Laundry Care in Switzerland?
- How are products distributed in Laundry Care in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Switzerland - Category analysis
KEY DATA FINDINGS
Liquid tablet detergents record positive growth while standard powder detergents decline
Private label products lead as consumers look for affordable efficacy in 2024
Laundry sheets grow as consumers appreciate sustainable products
As price points stabilise, retail value and volume is set to decline
Cold-water washing is expected to increase in popularity, with brands aligning marketing to the practice
Sustainability and EU regulations may challenge manufacturers across the forecast period
Home Care in Switzerland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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