PROSPECTS AND OPPORTUNITIES
Continued growth anticipated, with affordable, eco-friendly formulations favoured
Laundry care is expected to return to seeing slow and stable growth rates in both retail volume and current value terms in Thailand throughout the forecast period, as inflation eases and consumer confidence returns. The move from powder to liquid format is set to accelerate in laundry detergents, although powder will still account for a higher share of value sales even at the end of the forecast period.
Continued move to concentrated format, while refillable packaging may be explored
In the forecast period, concentrated detergents is expected to continue to take share from the standard format in laundry detergents in Thailand, whilst the same trend is likely in liquid fabric softeners. Consumers value concentrated laundry detergents and fabric softeners mainly because they offer cost savings, and are also perceived as better quality and easier to dose, and moreover are easy to store.
Evolving distribution landscape will see a move to omnichannel strategies
The distribution landscape is becoming more competitive in Thailand. Although offline retail continued to overwhelmingly dominate value sales in laundry care in 2024, thanks to the strength of supermarkets and hypermarkets, the rise of retail e-commerce was seen throughout the review period, and this continued in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Thailand?
- Which are the leading brands in Laundry Care in Thailand?
- How are products distributed in Laundry Care in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Thailand - Category analysis
KEY DATA FINDINGS
Value-conscious consumers drive demand for affordable and effective products
Sustainable and eco-friendly formulations
Multinationals dominate, but the competitive landscape is evolving
Continued growth anticipated, with affordable, eco-friendly formulations favoured
Continued move to concentrated format, while refillable packaging may be explored
Evolving distribution landscape will see a move to omnichannel strategies
Home Care in Thailand - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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