PROSPECTS AND OPPORTUNITIES
Forecast period will see more collaborations and sustainability initiatives within laundry care
Looking ahead, partnerships between laundry care brands and electronics companies are expected to gain traction. Following the example of Persil and Tide’s collaborations with washing machine manufacturers, local brands like Gento and Mobi are anticipated to forge similar partnerships at the national and regional levels to enhance promotion and marketing strategies.
Innovation driven by lifestyle trends as concentrated liquid detergents expands further
The demand for efficient and multipurpose laundry products is expected to drive further innovation in stain and spot removal technologies. Detergents that incorporate fabric softening, freshening and starch ironing features into a single product are likely to gain popularity among busy consumers.
Consumers to show greater interest in local brands, while e-commerce goes from strength to strength
With the overall growth in laundry care consumption, local brands are set to receive greater support from both the government and consumers. These brands’ are expected to take substantial share in the upcoming year as they are gaining increased accessibility and availability across major and minor retail channels—including both in-store and online platforms—position them for further growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Saudi Arabia?
- Which are the leading brands in Laundry Care in Saudi Arabia?
- How are products distributed in Laundry Care in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Laundry care sees sales supported by claims of superior efficacy in 2024
Consumers show rising interest in exclusive and long-lasting scents, while players invest more in concentrated liquid detergents
Fabric fresheners and private label expand
Forecast period will see more collaborations and sustainability initiatives within laundry care
Innovation driven by lifestyle trends as concentrated liquid detergents expands further
Consumers to show greater interest in local brands, while e-commerce goes from strength to strength
Home Care in Saudi Arabia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Laundry Care research and analysis database.
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