COMPETITIVE LANDSCAPE
Guangzhou Liby Leads through Diversification and Retail Strategies
Laundry care in China is moderately concentrated, with the top five companies together holding a significant 66% retail value share. In 2025, Guangzhou Liby Enterprise Group Co Ltd maintained its lead with an 18% share, followed by Nice Group with 16%.
Emerging Brand Lycocelle Capitalises on Premiumisation and Digital Marketing
Laundry care in China has witnessed the emergence of new brands, such as Lycocelle (Guangzhou Ruoyuchen Technology Co Ltd), which focuses on mood-boosting scented liquid detergents, helping it to achieve over 100% year-on-year growth in 2025. The brand capitalised on the rising consumer shift towards emotional and sensory care.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in China?
- Which are the leading brands in Laundry Care in China?
- How are products distributed in Laundry Care in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in China - Category analysis
KEY DATA INSIGHTS
Consumers Seek Efficacy and Emotional Value
Consumers Seek Efficacy and Emotional Value
Product Formats Evolve to Meet Consumers' Needs
Mood-Boosting Ingredients Drive Premiumisation and Growth
No-Rub Powder Limits Decline for Powder Detergents Due to Its Quick Wash Nature
Consumers Expected to Drive Premiumisation with Rising Disposable Incomes
Liquid Detergents Will Continue to Dominate, but Laundry Aids Will Be Dynamic
Precision Care to Drive Growth for Specialised Laundry Care Formats
Guangzhou Liby Leads through Diversification and Retail Strategies
Emerging Brand Lycocelle Capitalises on Premiumisation and Digital Marketing
Offline Channels Remain Dominant Despite Growth in Online Sales
Retail E-Commerce Gains Traction with Instant Delivery
Home Care in China - Industry Overview
Laundry Care Dominates Sales in a Low-Growth Environment
KEY DATA INSIGHTS
Laundry Care Dominates Sales in a Low-Growth Environment
Lycocelle Achieves Rapid Growth with Mood-Boosting Laundry Detergent
Health and Wellness Trend Reshapes Product Development and Marketing
Effortless Living Drives Innovation in Cleaning Efficiency
Laundry Care Anticipated to Maintain Dominance with Emotional Value and Premiumisation
Smart Home Technology and Ai to Reshape the Industry Dynamics
Challenges Likely to Persist Amidst Growth Opportunities
Liby Maintains Its Lead through Deep Penetration and a Focus on Niches
Emerging Brands Are Dynamic and Take Share From the Leaders
Offline Retail Continues to Dominate Despite Rapid E-Commerce Growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
-
- Colour Safe Laundry Bleach
- Fabric Fresheners
-
- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
-
- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
-
-
-
- Standard Powder Detergents
- Concentrated Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Standard Liquid Detergents
- Concentrated Liquid Detergents
-
-
- Standard Powder Detergents
- Standard Liquid Detergents
-
- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
-
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!