PROSPECTS AND OPPORTUNITIES
The high-stakes competition in detergent tablets
Laundry care in China is expected to struggle to achieve retail volume growth in the forecast period, while low retail current value growth is anticipated. The category is undergoing substantial disruption, particularly due to the emergence of detergent tablets as a noteworthy category.
The rise of innovative retail partnerships and private label products
Private label products, particularly those pioneered by emerging grocery retail formats such as warehouse clubs, led by Sam's Club, discount retailers, including Aldi, as well as innovative supermarkets such as Freshippo, are gaining prominence in laundry care in China. These retailers are not only expanding their self-branded product lines, but also forming deep partnerships with manufacturers.
The interplay between home laundry appliances and laundry care products
The integration of home laundry appliances and laundry care products is significantly transforming the laundry care category in China. Tech companies such as Xiaomi and Roborock are at the forefront of this advance, with their innovative technologies.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in China?
- Which are the leading brands in Laundry Care in China?
- How are products distributed in Laundry Care in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in China - Category analysis
KEY DATA FINDINGS
Premiumisation slows amidst economic pressures
Rise of niche and specialised laundry care products
Explosive growth of social commerce, with the spotlight on Douyin
The high-stakes competition in detergent tablets
The rise of innovative retail partnerships and private label products
The interplay between home laundry appliances and laundry care products
Home Care in China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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