PROSPECTS AND OPPORTUNITIES
Quotas on imports of crude palm oil will remain a challenge for manufacturers of bar detergents
While the rate of growth in retail constant value sales of laundry care is expected to slow in 2025, it will broadly match the review period across the forecast period as a whole. However, maintaining a stable supply of products will be a challenge: On the one hand, a government quota on imports of crude palm oil limits the output of local manufacturers, while exports of palm oil will continue to increase, squeezing domestic supply.
Scented bar and hand wash detergents will proliferate
Scented bar detergents will continue to proliferate during the forecast period, as manufacturers seek to add value. Meanwhile, specialized stain removers for colour clothing are an emerging trend that will persist into the forecast period, boosting demand for other laundry aids.
Washing machines will continue to proliferate, boosting demand for automatic detergents
While automatic laundry care is currently dominated by professional laundry services, with low demand in consumer household terms, there may be a more optimistic outlook ahead. Laundry by hand remains the modus operandi in Cameroonian households, and despite the subcategory's niche nature, a conspicuous trend is emerging, indicating a growing interest in automatic laundry solutions – albeit among higher-income consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Cameroon?
- Which are the leading brands in Laundry Care in Cameroon?
- How are products distributed in Laundry Care in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Cameroon - Category analysis
KEY DATA FINDINGS
Price stability buoys demand
Hand wash detergents continue to gain ground on bar detergents
Novia Industries launches first scented bar detergent in Cameroon
Quotas on imports of crude palm oil will remain a challenge for manufacturers of bar detergents
Scented bar and hand wash detergents will proliferate
Washing machines will continue to proliferate, boosting demand for automatic detergents
Home Care in Cameroon - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
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This report originates from Passport, our Laundry Care research and analysis database.
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