PROSPECTS AND OPPORTUNITIES
Economic recovery to drive increased spend on premium and ecological brands
As cost-of-living pressures are expected to ease over the forecast period, local consumers will be more willing to invest in laundry care products with premium positioning. Similarly, as awareness of environmental issues continues to grow in the country, local consumers are more likely to show a preference for products that are not only effective but also produced with minimal environmental impact.
Opportunities for subscription services
Subscription services proved popular during the review period, with consumers looking to food boxes for convenient solutions to meal preparation and planning. This trend slowed significantly in light of the prevailing cost-of-living pressures towards the end of the review period.
Cold water cleaning efficiency
With a growing emphasis on sustainability and energy conservation, there is expected to be an increasing demand for laundry care products that perform effectively in cold water. As environmental awareness rises, consumers are likely to search for laundry detergents able to deliver excellent cleaning results at lower temperatures, thereby helping to reduce energy consumption in their households.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in New Zealand?
- Which are the leading brands in Laundry Care in New Zealand?
- How are products distributed in Laundry Care in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in New Zealand - Category analysis
KEY DATA FINDINGS
Efficient concentrated detergents remain popular despite cost-of-living concerns
Unilever partners with Foodstuffs to leverage conscious consumerism
The competitive landscape sees retail value share shifts
Economic recovery to drive increased spend on premium and ecological brands
Opportunities for subscription services
Cold water cleaning efficiency
Home Care in New Zealand - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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