PROSPECTS AND OPPORTUNITIES
Concentrated formulas will continue to gain popularity
Concentrated laundry detergents are expected to continue gaining traction in Ukraine throughout the forecast period. These offerings are particularly preferred for being compact, making them easier to store and transport.
Rising demand for multifunctional laundry care products
Products that offer additional functions, such as antiseptic or fragrance-enhancing properties, are expected to grow in popularity over the forecast period. Laundry detergents that not only clean but also enhance the freshness of clothing and provide protection against microbes are becoming more sought after by consumers.
Expected post-war surge in demand for specialised products
Once the war ends and Ukraine begins its post-war economic recovery, there is expected to be a surge in demand for specialised, more effective laundry products. Items designed for specific fabric types or particular needs, such as stain removal, delicate fabric care, or detergents for children’s clothing, will become significantly more popular.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Ukraine?
- Which are the leading brands in Laundry Care in Ukraine?
- How are products distributed in Laundry Care in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Ukraine - Category analysis
KEY DATA FINDINGS
Liquid tablet detergents gain traction
Trend towards concentrated laundry detergents
Decline in demand for bar detergents slows amid ongoing war
Concentrated formulas will continue to gain popularity
Rising demand for multifunctional laundry care products
Expected post-war surge in demand for specialised products
Home Care in Ukraine - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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