Competitive Landscape
Hindustan Unilever and Procter & Gamble Drive Premiumisation
The laundry care market in India is relatively concentrated, with the top three players, Hindustan Unilever, RSPL and Procter & Gamble, holding respective shares of 48%, 11% and 10% in 2025.
Godrej Consumer Products Gains Share with Innovative Liquids
Godrej Consumer Products notably gained share in liquids, driven by the rapid growth of its Fab brand. Fab's success is attributed to its focus on product innovation tailored for Indian consumers, offering concentrated, easy-to-use liquid detergents that resonate with the increasing shift from powders to liquids due to rising washing machine adoption.
Hapiso Launches Biodegradable, Plant-Based Laundry Detergent Pods
In 2025, Hapiso introduced biodegradable, plant-based laundry detergent pods in India designed to offer effective stain removal, fabric care and fragrance, while minimising environmental impact. The launch highlights growing consumer demand for sustainable, multifunctional laundry formats that align with eco-conscious values without compromising cleaning performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in India?
- Which are the leading brands in Laundry Care in India?
- How are products distributed in Laundry Care in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in India - Category analysis
Key Data Insights
Rising Demand for Convenience Drives Sales Growth
Rising Demand for Convenience Drives Sales Growth
Laundry Detergents Dominate Market Share
Innovative Formats Fuel Dynamic Growth
Consumers to Drive Demand for Sustainable and Convenient Laundry Solutions
Laundry Detergents Will Remain Dominant, Fabric Softeners Will Grow Rapidly
Innovative and Sustainable Products to Shape Future Trends
Hindustan Unilever and Procter & Gamble Drive Premiumisation
Godrej Consumer Products Gains Share with Innovative Liquids
Hapiso Launches Biodegradable, Plant-Based Laundry Detergent Pods
E-Commerce Gains Traction Alongside Traditional Retail Channels
Continued Growth in E-Commerce Driven by Convenience and Premiumisation
No Emerging Retail Brands or Concepts Reported for 2026
Home Care in India - Industry Overview
Innovation Helping to Drive Growth
Key Data Insights
Innovation Helping to Drive Growth
Laundry Care Dominates Market Share with Evolving Formats
Health and Wellness Trend Fuels Premiumisation and Innovation
Proactive Health Integration and Technology Will Drive Growth
Air Care to See Dynamic Growth, Driven by Innovation
Sustainability and Technology Integration Will Redefine Consumer Loyalty
Hindustan Unilever Remains a Strong Leader Despite Intensifying Competition
Purecult Launches New Plant-Based Products
Innovation and Premiumisation Drive Growth and Competition
Small Local Grocers Lead with Their Deep Penetration, Familiarity and Flexible Selling Practices
Retail E-Commerce Continues Gaining Share Thanks to Its Convenience and Variety
Omnichannel Strategies Becoming Crucial for Market Players
Country Reports Disclaimer
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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