PROSPECTS AND OPPORTUNITIES
Sustainability takes centre stage in product and packaging innovation
Environmental considerations are playing a more prominent role in shaping consumer expectations and brand strategy within the laundry care sector. With growing awareness of water scarcity, plastic pollution and the environmental impact of chemical runoff, consumers are increasingly seeking biodegradable, non-toxic, and water-efficient alternatives.
Premiumisation creates room for specialised laundry solutions
As household incomes rise and lifestyle aspirations evolve, Indian consumers are showing a greater willingness to invest in premium laundry products tailored to specific needs. This includes detergents designed for baby clothes, delicate fabrics, heavily soiled garments, and advanced washing machines.
Rural markets offer untapped potential for liquid formats
While urban areas have led the shift toward liquid detergents, rural markets represent the next frontier for growth. With improving infrastructure, greater access to washing machines, and rising rural incomes, the conditions are ripe for expansion into non-urban regions.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in India?
- Which are the leading brands in Laundry Care in India?
- How are products distributed in Laundry Care in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in India - Category analysis
KEY DATA FINDINGS
Consumers increasingly shift from powders to liquid formats
Key players focus on marketing initiatives and innovations to drive growth
Offline retail remains dominant despite digital gains
Sustainability takes centre stage in product and packaging innovation
Premiumisation creates room for specialised laundry solutions
Rural markets offer untapped potential for liquid formats
Home Care in India - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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