PROSPECTS AND OPPORTUNITIES
Moderate retail value growth expected while bar and hand wash detergents continue to decline
As inflation continues to subside and product price increases become minimal in the post-inflationary period, laundry care is expected to achieve a retail sales increase at a current value CAGR of 3% (2024 constant value CAGR of 1%) over the forecast period. Amidst declining consumer demand and diminishing popularity, bar detergents and hand wash detergents are set to see an ongoing decline.
Pre-wash spot and stain removers are expected to see strong growth driven by convenience and innovation
Pre-wash spot and stain removers are set to become the fastest-growing category over the forecast period, driven by significant popularity and stable consumer demand. Local consumers are expected to continue favouring fast and easy cleaning solutions, and the availability of a wide range of new and improved products in the category will further supporting this trend.
Strong efficiency is set to drive ongoing growth for liquid tablet detergents
Liquid tablet detergents is set to record the second-fastest retail value growth in laundry care across the forecast period. This category will continue to see strong consumer demand, bolstered by an expanding range of brands and new products featuring more efficient formulas that deliver excellent results even at lower washing temperatures.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Bosnia and Herzegovina?
- Which are the leading brands in Laundry Care in Bosnia and Herzegovina?
- How are products distributed in Laundry Care in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Innovation supports growth in laundry detergents, while bar and hand wash detergents face a decline
A surge in demand for pre-wash spot and stain removers, liquid tablet detergents, and laundry aids
A rise in innovation and heightened regional competition in laundry care
Moderate retail value growth expected while bar and hand wash detergents continue to decline
Pre-wash spot and stain removers are expected to see strong growth driven by convenience and innovation
Strong efficiency is set to drive ongoing growth for liquid tablet detergents
Home Care in Bosnia and Herzegovina - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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