PROSPECTS AND OPPORTUNITIES
Consumers looking for greater convenience
Over the forecast period, laundry care is expected to evolve in part thanks to consumers upgrading to more modern and efficient home laundry appliances. This will likely inform new product development within laundry care with a greater focus on products that are effective at lower temperatures and shorter wash cycles.
Packaging coming under the microscope as sustainability concerns grow
Italian consumers are becoming increasingly concerned about the environment and are looking for ways to be more sustainable, although they are not always willing to spend more to achieve this. In recent years, door to door waste collection has become instrumental in forcing consumers to pay more attention to how much waste they produce, with liquid laundry detergents being a key culprit due to the bulky nature of the plastic bottles that they are sold in.
Laundry care players could tap into the wellness trend
While price, hygiene and the environment are likely to remain the key concerns when consumers are purchasing laundry care there other factors that could present opportunities for players to stand out in the market. For example, there is a growing focus on wellbeing, particularly when it comes to products that can promote good sleep or aid relaxation.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Italy?
- Which are the leading brands in Laundry Care in Italy?
- How are products distributed in Laundry Care in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Italy - Category analysis
KEY DATA FINDINGS
More premium home laundry appliances in the market thanks to government stimulus programme
Colour safe laundry bleach has become a staple but financial pressures limit demand for some other types of laundry aids
Consumers looking to increase the lifespan of their apparel as sustainability concerns grow
Consumers looking for greater convenience
Packaging coming under the microscope as sustainability concerns grow
Laundry care players could tap into the wellness trend
Home Care in Italy - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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