PROSPECTS AND OPPORTUNITIES
Health and wellness to exert growing influence
Health and wellness has become an important trend in the Romanian home care market and will continue to influence laundry care developments over the forecast period. Consumers will be discouraged from buying products that are perceived as highly chemical and will favour detergents labelled as skin-friendly or allergen-free.
Consumers to embrace green and efficient detergents
Compacting and sustainability will matter more in consumers’ shopping decisions as the forecast period progresses, as Romanian consumers will seek convenient and eco-friendly products. Recycled packaging will also become the norm, while more initiatives such as detergent refilling stations in grocery stores will emerge.
Outstanding performance expected from concentrated liquid detergents
Concentrated liquid detergents will continue to see a significant growth rate throughout the forecast period, with all the key brand owners focusing on innovating and expanding their portfolios in this subcategory. Liquid detergents will gain more ground, as they are appreciated for their convenience and efficiency.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Romania?
- Which are the leading brands in Laundry Care in Romania?
- How are products distributed in Laundry Care in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Romania - Category analysis
KEY DATA FINDINGS
Waterbed effect impacting laundry care unit prices
Innovation and convenience drive sales
Manufacturing developments in Romania
Health and wellness to exert growing influence
Consumers to embrace green and efficient detergents
Outstanding performance expected from concentrated liquid detergents
Home Care in Romania - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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