PROSPECTS AND OPPORTUNITIES
Steady single-digit growth expected over forecast period with tailwinds from immigration
The forecast period is expected to see steady lower single-digit value growth, with a boost from immigration as the cumulative impact of Canada’s population growth supports demand. The easing of inflation will also support growth.
Procter & Gamble dominates category through brand and distribution strength
The Procter & Gamble Co continued to dominate laundry care sales in 2024, with consumers exhibiting a strong loyalty to established habits, particularly concerning laundry detergents. Canadian consumers continued to place trust in well-known brands even during the challenging economic situation prevailing in 2024, with increases in the cost of living.
E-commerce set to grow, benefitting from retailer investment
E-commerce sales of laundry care increased marginally in 2024, outperforming the category, and are expected to grow over the forecast period as consumers look to the convenience of online shopping and retailers continue to invest in their e-commerce capabilities. Some laundry care products, such as concentrated liquid detergents, have characteristics that make them less e-commerce friendly, such as greater product weight, cumbersome packaging and relatively low prices compared to other products.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Canada?
- Which are the leading brands in Laundry Care in Canada?
- How are products distributed in Laundry Care in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Canada - Category analysis
KEY DATA FINDINGS
Laundry care struggles as cost of living weighs on consumers
Perceived as eco-friendly, laundry sheets are gaining traction with consumers
Brands offering liquid detergents in refillable packaging, and aromatic ingredients
Steady single-digit growth expected over forecast period with tailwinds from immigration
Procter & Gamble dominates category through brand and distribution strength
E-commerce set to grow, benefitting from retailer investment
Home Care in Canada - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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