Competitive Landscape
Procter & Gamble Dominates with Strong Brand Portfolio
Laundry care in Canada is concentrated, with the top company, Procter & Gamble Inc, holding substantial market share. In 2025, Procter & Gamble maintained its leadership in retail value terms, with a share of 54% - up from 50% in 2020.
Tru Earth Innovates to Expand Sustainable Product Offerings
Tru Earth is a Canadian brand specialising in sustainable laundry and other home care solutions. The player is leveraging its success in its core laundry sheets product to expand its offering by launching plastic-free solutions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Canada?
- Which are the leading brands in Laundry Care in Canada?
- How are products distributed in Laundry Care in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Canada - Category analysis
Key Data Insights
Slowdown in Value Growth Amid Economic Uncertainty
Slowdown in Value Growth Amid Economic Uncertainty
Laundry Detergents Account for Majority of Sales
Tru Earth and Nellie's Lead Sustainability and Innovation
Sustainability and Convenience to Drive Future Growth
Laundry Detergents Will Remain Dominant
E-Commerce Continues to Shape Distribution Landscape
Procter & Gamble Dominates with Strong Brand Portfolio
Tru Earth Innovates to Expand Sustainable Product Offerings
Hypermarkets, Discounters and Supermarkets Drive Laundry Care Sales
E-Commerce Gains Traction in Laundry Care Distribution
Home Care in Canada - Industry Overview
Slowing Inflation and Lower Interest Rates Boost Home Care Sales
Key Data Insights
Slowing Inflation and Lower Interest Rates Boost Home Care Sales
Laundry Care Drives Sales with Eco-Friendly Innovations
Evolving Product Formats and Private Label Disruption Shape Progress
Sustainability and Convenience to Drive Further Growth
Laundry Care Set to Maintain Dominance with Eco-Friendly Innovations
E-Commerce Growth and Dtc Disruption Will Shape Future Competitive Landscape
Procter & Gamble and Reckitt Benckiser Lead with Sustainable Innovations
Tru Earth Drives Growth with Eco-Friendly Launches in Laundry
Hypermarkets and Supermarkets Lead Home Care Distribution
E-Commerce Remains Fastest-Growing Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
-
- Colour Safe Laundry Bleach
- Fabric Fresheners
-
- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
-
- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
-
-
-
- Standard Powder Detergents
- Concentrated Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Standard Liquid Detergents
- Concentrated Liquid Detergents
-
-
- Standard Powder Detergents
- Standard Liquid Detergents
-
- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
-
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!