Competitive Landscape
Henkel and Procter & Gamble Sustain Market Dominance
The laundry care landscape in Austria remains highly concentrated, with Henkel Central & Eastern Europe GmbH and Procter & Gamble Austria GmbH maintaining dominant value shares of 32% and 27%, respectively. This market stability is largely underpinned by entrenched consumer loyalty, where purchasing decisions are consistently driven by efficacy, convenience, product format, and fragrance.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Austria?
- Which are the leading brands in Laundry Care in Austria?
- How are products distributed in Laundry Care in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Austria - Category analysis
Key Data Insights
Stable Sales Growth Driven by Innovative Product Formats
Stable Sales Growth Driven by Innovative Product Formats
Innovation in Product Formats Driven by Energy Efficiency and Sustainability
Mood-Boosting Ingredients Drive Premiumisation and Growth
Future Sales to Be Driven by Premiumisation and Product Format Diversification
Strategic Alignment of Sustainability and Technological Innovation in Laundry Care
Specialised Care and Evolving Consumer Lifestyles as Growing Market Drivers
Henkel and Procter & Gamble Sustain Market Dominance
Grocery Retailers Lead Laundry Care Sales with Diverse Product Portfolios
Retail E-Commerce Grows Driven by Subscription Services and Convenience
Home Care in Austria - Industry Overview
Innovative Product Formats Help Drive Growth in Saturated Market
Key Data Insights
Innovative Product Formats Help Drive Growth in Saturated Market
Sustainability and Eco-Innovation Define Product Development
Health and Wellness Trends Reshape Austrian Home Care
Sustained Value Growth for Home Care in Austria
Strategic Innovation and Green Product Development
Health, Wellbeing and Product Safety to Shape Future
Leading Companies Maintain Grip through Innovation and Sustainability
Supermarkets Is Leading Channel for Home Care Sales
Retail E-Commerce Emerges as Fastest-Growing Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
-
- Colour Safe Laundry Bleach
- Fabric Fresheners
-
- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
-
- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
-
-
-
- Standard Powder Detergents
- Concentrated Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Standard Liquid Detergents
- Concentrated Liquid Detergents
-
-
- Standard Powder Detergents
- Standard Liquid Detergents
-
- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
-
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!