PROSPECTS AND OPPORTUNITIES
Slower growth expected
The laundry care market in Bulgaria is expected to grow in retail volume terms over the forecast period, assisted by an anticipated decline in inflation and price stabilisation. However, standard powder and liquid detergents are projected to continue declining, due to their inconvenience in terms of storage and the rising preference for more concentrated detergents that offer more washes in smaller packages.
Private labels will see increase in penetration, despite intense competition from leading brands
Private labels are expected to continue gaining market share, driven by the expansion of international retail chains and drugstores. Their appeal lies in offering affordable prices , while maintaining an emphasis on quality.
E-commerce will see slower growth, as drugstores expand their reach
E-commerce in Bulgaria is expected to continue to expand, although at a slower pace than in during the review period, primarily due to its convenience. The channel allows consumers to easily search for price promotions and compare products.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Bulgaria?
- Which are the leading brands in Laundry Care in Bulgaria?
- How are products distributed in Laundry Care in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Bulgaria - Category analysis
KEY DATA FINDINGS
Modest volume growth in 2024, in view of rising prices
Concentrated liquid detergents drive growth, driven by innovation and convenience
Liquid tablet detergents register strong performance
Slower growth expected
Private labels will see increase in penetration, despite intense competition from leading brands
E-commerce will see slower growth, as drugstores expand their reach
Home Care in Bulgaria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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