PROSPECTS AND OPPORTUNITIES
Players could capitalise on Mexican legislation for fractional sales in home care
In Latin America, due to legislation, fractional sales of cleaning products are only allowed in Chile and Mexico. Bulk sales of household cleaning chemicals represent a way of saving for consumers, in addition to reducing the use and disposal of plastics.
Hard discounters set to move forward in Mexico, betting on private label
Laundry care is one of the home care categories in which private label has a strong share, reaching 6% in 2024. In Mexico, these products have proven to offer a good performance, while stretching household budgets.
Consumers will increasingly seek detergents that make their clothes last longer
Laundry care is set to see both retail volume and current value growth in Mexico in the forecast period. While store shelves demonstrate strong competition between different laundry care brands to win the attention of consumers by highlighting a variety of claims, the top players agree that a winning attribute in 2024 was “cares for clothes”.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Mexico?
- Which are the leading brands in Laundry Care in Mexico?
- How are products distributed in Laundry Care in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Mexico - Category analysis
KEY DATA FINDINGS
Format innovation awakens consumer interest
Leading brands prioritise superiority to support premium pricing
Water scarcity impacts consumers’ laundry habits
Players could capitalise on Mexican legislation for fractional sales in home care
Hard discounters set to move forward in Mexico, betting on private label
Consumers will increasingly seek detergents that make their clothes last longer
Home Care in Mexico - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
-
- Colour Safe Laundry Bleach
- Fabric Fresheners
-
- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
-
- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
-
-
-
- Standard Powder Detergents
- Concentrated Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Standard Liquid Detergents
- Concentrated Liquid Detergents
-
-
- Standard Powder Detergents
- Standard Liquid Detergents
-
- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
-
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!