PROSPECTS AND OPPORTUNITIES
Economical detergents will continue to dominate amid economic pressures
During the forecast period, Peru's laundry care market is expected to favour more affordable detergents, especially amid the country's slow economic recovery. Consequently, premium brands are likely to lose market share, especially in the mid-priced segment.
Consumers will become more discerning in terms of their purchasing decisions, with wellbeing playing a key role
Consumers are becoming increasingly conscious of the ingredients in the products they use daily, driven largely by word-of-mouth recommendations and social media content. Many Peruvians are turning to TikTok for cleaning tips and advice on brands.
Laundry care offers much scope for further innovation
2024 witnessed a variety of successful product launches in the laundry care market, many of which resonated strongly with consumers. This positive reception suggests a growing momentum for future innovations, particularly high-value products designed to elevate the washing experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Peru?
- Which are the leading brands in Laundry Care in Peru?
- How are products distributed in Laundry Care in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Peru - Category analysis
KEY DATA FINDINGS
Major players implement aggressive strategies to counter competition from low-priced alternatives
Fabric softeners see increase in demand 2024, thanks to improved economic context and players’ price cutting efforts
Liquid format shows surge in popularity
Economical detergents will continue to dominate amid economic pressures
Consumers will become more discerning in terms of their purchasing decisions, with wellbeing playing a key role
Laundry care offers much scope for further innovation
Home Care in Peru - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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